How to build a grocery delivery app like Instacart?

Dec 16, 2021

Angelina Eillott

By Angelina Eillott

How to build a grocery delivery app like Instacart?

Do you want to know how to develop grocery delivery apps similar to Instacart? The pandemic is providing all of the jump jets required to develop a food delivery app like Instacart to aspiring entrepreneurs that had all of their priorities in place. This COVID 19 pandemic has set the stage for the launch of a grocery delivery app, as the tendency of supermarket delivery to the door, which was previously on the increase, has now become a requirement.



As Instacart soars during this pandemic, many entrepreneurs are inspired and desire to establish a business and build On-Demand Hybid Grocery App Development. Let’s take a closer look at Instacart’s client retention methods by deconstructing its business model and revenue model to have a better understanding. If you want to make apps like instacart read on.

The 3-Tier Customer Strategy of Instacart

Instacart shopper app’s unique selling point (USP) is to deliver groceries to clients’ doors as soon as feasible. Instacart’s business model allows a three-tier client strategy. The corporation acts as a host and does not directly handle the inventory, whereas the contractors are in charge of keeping inventory and making goods ready for distribution.


This one-of-a-kind “no-inventory” business model arose as a result of lessons learned from the failures of competitors. The three-tier customer strategy aimed to bridge the gap between consumers and contractors who are responsible for delivering goods on time.

Retail Partners

Instacart has worked with a number of registered stores that are free to operate under their brand. To be listed on the website, the stores must first engage in a particular contract with Instacart. The articles can then be displayed for purchase on Instacart’s website.

Instacart Shoppers

The products are purchased by Instacart shoppers or delivery contractors, who then bring them to the buyer. This tier of the three-tier structure operates on a contractual basis. The orders are communicated to Instacart customers via a smartphone application. When the orders are received, the shopping team gets the things from the nearest store and delivers them.


Buyers are the people who use Instacart’s website or mobile app to place grocery orders. Buyers have the opportunity to choose from their chosen stores because Instacart lists many stores. Buyers can also place orders by combining items from multiple stores.


Buyers can also schedule the day and time of their deliveries. Payment for orders placed online is possible.

What is the Instacart Grocery Delivery Process?

Users must either grant location access or manually provide their home address. The app will automatically add adjacent local stores to its database.


Users may simply select from a variety of things, make a payment, and select a date and time for delivery.


The shopper (contractor) will receive a notification via the app after the consumer has placed the order. The shopper will then begin gathering the items specified in the order and preparing the order for delivery.


The shopper will commence payment by swiping the Instacart-issued prepaid debit card.

Instacart's Revenue Model

Now that we’ve reviewed the Instacart business model, let’s dig further into the supermarket giant’s order economics by examining the income streams.

Delivery Fee

Except for the initial transaction, Instacart charges clients a delivery fee for each order placed. If the order is to be delivered within 2 hours of being placed, the initial delivery fee is $5.99. The delivery price for a one-hour delivery is $7.99. This may differ depending on the minimum purchase requirements.

Partner Payments

Many SMEs and market leaders, such as Kroger, have worked with Instacart to incorporate their services into their websites or grocery delivery platforms in order to improve client reach. Instacart generates revenue by collecting commissions on each order as well as a partnership fee.


Markup Fee

Instacart earns a markup fee equal to 20% of the item’s net cost. Some retailers’ (wholefoods’) Instacart prices are the same as their in-store prices, leaving a small margin for profit. However, some stores, such as Costco, list things for a 20% premium. The revenue generated by this collection of items is paid directly to Instacart.


Service Fee

Every order is subject to a 5% service fee from Instacart. Customers must also leave an obligatory 5% shopper tip for each delivery.

Membership Fee

Instacart also offers an annual membership for $149 called the Instacart Express. Customers who have a membership can get free deliveries on orders over $35 all year long.

How to Create an App Similar to Instacart

Building software like Instacart takes a lot of patience, planning, and dedication. While you can do that, the easier choice is to go with a ready-made app solution that you can customize rather than build from scratch.


Almost all grocery delivery development firms offer ready-made on-demand grocery delivery app development services.


You should include a few basic and unique features in your grocery delivery app. Take care of things while developing an app like Instacart to obtain a competitive advantage. These are their names:


The Following Are Some Essential, Must-Have Appser-Friendly UI/UX Features


Ordering and canceling are simple.


Tracking using GPS


Hassle-free payment alternatives


Push notifications


Discounts offer etc


Support and assistance


Aside from this, the following are some unique features you should include if you want to create an app similar to Instacart and achieve similar success.

Product Reordering Made Simple: The app should allow customers to reorder things directly from the history panel or pre-orders. They can also add other components to it if necessary. This saves time and is also highly convenient for clients.


Online In-Store Purchase: Allow your consumers to purchase things in your store via bar code scanning, but purchase from the app to take advantage of exclusive online discounts and schemes. This is now a cutting-edge benefit for customers.


Same-day grocery delivery app That Addresses Real Solutions To Real-World Customer Problems: This simply means implementing features that provide real-world solutions to your customers and attempting to provide more and better than grocery stores do.


Also Read: [10 Outstanding Website Navigation Menus]

Wrapping up

Creating a grocery app from the ground up, such as Instacart, necessitates a significant investment of both money and effort. Furthermore, an entrepreneur must consider elements such as addressing client pain points, researching rivals’ strengths and weaknesses, selecting a technological stack, intuitive UI/UX design & layout, important grocery app features to include, examining monetization alternatives, and so on.


If you are looking for grocery app development in USA, consider us. Bytes Technolab Inc provides the best grocery delivery app development services

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