A small firm in Salt Lake City had vision to be the leader the relay and running markets.
It was not easy to manually manage the team/player registrations and their data on regular basis and the solution was to build an online platform where everything can be managed easily. Also, the firm wanted to build an online store for clothing and event specific products to generate more revenue.
The key business challenges were
The firm was administrating their races through a number of internal systems, including a team registry, a finance system and a number of spreadsheets.
Each race had a different way of administrating teams and resources ,Processing bookings manually ,To reach maximum customers to sell products
The key reasons to build an online system were
Streamline administrative processes
Centralise data and Relay series information
Increase and improve marketing initiatives
The firm needed to make it as easy as possible for teams to make bookings and purchase
Experts at Bytes Technolab had put their head together and analysed the business requirement and came up with a multi-site platform for different countries where team and volunteers can register for specific race, pay online, Real time chat with team members etc.
On the other hand, a multi functionality Admin Panel allowed admin and staff members to create registration form dynamically, create events, manage the teams/volunteers, create promocodes, download the reports, view the real time registration data etc.
A customer friendly store was developed considering the targeted user base on separate platform where customers easily browse the products and make purchase.
Going online made the firm achieve the J-curve in terms of revenue and popularity.