How can broken links affect the ranking of my website?

Broken links on your website can be harmful in two ways:
They make for a bad user experience – When users click on links and reach dead-end 404 errors, they get frustrated and may never return.
They devalue your SEO efforts – Broken links restrict the flow of link equity throughout your site, which impacts rankings negatively.

What is back linking?

Backlinks, also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.
Earning backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link earning or link building.

What are meta tags and do I need them?

The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates.
Meta descriptions can impact a page’s CTR (click-through-rate) on Google which can positively impact a page’s ability to rank.

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How many Keywords should I target?

Keywords are one of the most important parts of any search engine optimization on-page strategy. They tell search engines what your site is about while speaking the same language as your potential customers.
For every page you have on your site, target one or two keywords specifically. If that keyword has variations, create other pages to cover those variations in greater detail to offer the best possible information to your users. So, it depends website to website and service or product offerings

What is on-page & Off-page SEO?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Off-page SEO (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.

What is organic SEO?

Organic (SEO) search engine optimization is a process of optimizing your website in order to help your website rank higher on search engines like Google and Bing. This way potential customers can find you quickly and easily. Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages. Companies also need to pay attention to organic search engine optimization because users rely on search engines to find what they need. Over 90% of online