Strategic MVP Development with AI Integration Driving 37% Cart Growth

• Keyword-based search created friction for customers.
• Support teams were stretched managing routine order queries.
• Disconnected systems limited data-driven decisions.
• The founders required fast validation before committing to scale.

• Inconsistent data structures limited early AI experimentation.
• Disparate systems across catalogue and order management created integration hurdles.
• Performance improvements were required within a tight investor-driven timeframe.
• The MVP needed to remain lean while delivering tangible commercial outcomes.

• Idea & Validation workshops clarified priority metrics and commercial targets.
• During the Product Design Sprint, user journeys were refined, and a functional prototype validated behavioural assumptions.

The final MVP development incorporated:

• Conversational AI-powered product search capable of interpreting intent-based queries.
• An integrated AI assistant handling order updates, delivery timelines, and standard service workflows.
• Data-driven recommendation logic supporting personalised bundles and repeat engagement.
• AI integration was architected for scalability using cloud-native infrastructure and modular services.

The implementation delivered rapid commercial validation.

• 46% increase in first-purchase conversion for AI-assisted discovery users.
• 29% uplift in repeat transactions within two months.
• 71% reduction in response times for routine enquiries.
• 88% satisfaction rating for AI-supported service interactions.