B2B commerce has experienced a seismic shift in how it operates, whether in business interactions, negotiations, or conversions. Speed, transparency, and customization have become hallmarks of today’s B2B realm. Modern businesses prefer custom software solutions to off-the-shelf products to meet their specific needs. At the same time, retail and eCommerce businesses are looking to adopt software solutions that streamline operations and improve customer satisfaction.
But what is the need that is driving these businesses in B2B commerce to upgrade their digital ecosystem? Well, these factors include technological advancements, stiff competition in wholesale and retail domains, changing buyer expectations, and the increasingly competitive global marketplace.
Let us explore why old-fashioned B2B practices are being phased out while modern B2B businesses take strategic steps to adopt custom digital solutions successfully.