How Critical Is Digital Marketing For Every Business Amid COVID-19 Outbreak?

Retention is key

Your first step toward retaining your old customers is key to survival. In line with the chaotic atmosphere everywhere, buildinga new relationship with customers is near impossible. But, you can try to focus on return on ad spend (ROAS).

Try to build a customer loyalty strategy. The best thing you can do is bring personalized experience for every customer.

Emails and SMS can be used as the hyper-targeting retention tools. You can leverage opportunities through offers that appeal to local people using messaging.

Your website must relay up-to-date information on how you deal with the situations and the effects on your service.

Use video content to convey your message about steps to keeping consumer services going. This open conversation may help you show you care about your customers.

The most essential thing to be in focus is to update your FAQs. At the same time, it is obvious to put up fresh content every interval of two-three days.

Use every possible thing to keep your customers informed about your service and make information easily searchable on your website.

Email marketing and content strategy

How you communicate with your customers is a way to go forward. The moment demands you to be responsibleother than an opportunist. Hence, look at your content and email marketing from scratch to rebuild them.

Now is not the time to fascinate people with spring sales. Rather you can focus on the current scenario of work from home. So, reworking on messages is best when it talks about lounge dresses for customers working remotely.

Check with your automated or scheduled messages as well to ensure they don’t contain any insensitive language in it. Controlthe number of emails being sent to your customers. The primary objective of your email should be to provide useful information. It may include the status of the products and services.
Similarly, at this point of time, stay away from ‘spring fever’ ad displays.

You can talk to your digital marketer to ensure everything runs cohesively.

Bolster your SEO strategy

SEO has always been an important strategy for businesses. But, it is more so important during the Covid-19 outbreak.

You know SEO does not generate immediate results. It is like a long-term play. What you invest today in the SEO strategy is going to give you dividends later.

As you invest today in your SEO strategy, your endeavors bring you the best results through organic traffic and of course the sales it would generate. So, when we recover from this tough phase, you can probably benefit from it.

To ensure long-term results, you can strengthen your SEO plans, especially in times when your competitors slash down their budgets. Hire expert SEO specialists who can help you sell your products for customers stuck at home with offerings such as toys and consumer goods.

Social Media Strategies

Avoid any kind of cheap marketing practice during the COVID-19 spread. As already explained, this is not the time to sell more products and draw the attention of buyers who are already worried about being safe and keeping their family members safe. Be specific about sending information that is irrelevant. Doing so can bring irreparable damage to your company’s reputation. Stay away from getting unnecessary exposure.

In this regard, social media should focus on promoting positive brand communications. At this moment, when very little can be leveraged through Google My Business, you can keep people informed using social media channels. Publish a post or edit a page of your social media platforms.

As you are intended to give accurate brand information and customer support amid the social distancing environment, this type of communication can help improve your business identity. So, what can you do with this strategy across Twitter, Facebook and Instagram, and other social media channels?

• Make some announcements that give access to resourceful information easily.
• Offer options to increase engagement with many people working from homeand provide opportunities to stay connected and engaged so that it can help them avoid some mental suffering.
• You can create a connection using videos that narrate practical tips to stay safe at this current moment.