How Magneto eCommerce Drives Growth for Fashion Industry?

Customisation

We as a leading Magento development company would love to recommend this platform to you. For out-of-the-box customizable solutions to bring functionalities and performance for users, this open-source PHP-based framework is always equipped to offer scalable solutions. It also handles significant SEO functions for your fashion business that generates excellent amount of SEO traffic to your store.

It is built to comply with diverse business needs. So, if your fashion store needs to be built on this platform, you can apply coding skills or hire Magento developers from Bytes Technolab.

Most time, the ready- to- use framework may not come to your expectations, given types of fashion products you are dealing in. The scalability of being open source helps you add as many features and functions to your website you need to display for your business. To be able to put a customized interface with attractive products for users, you can amp and add to a unique shopping experience.

One of our clients, the owner of an online fashion brand hired our certified Magento Developers to improve their site from scratch. As desired, we migrated the data from the old site to the new Magento 2 platform. As opposed to the previous one which was too costly in maintenance and insignificant for traffic load, the new one offers great flexibility with traffic load and also with customization.

Flexible navigation process

Any clothing or accessory brands that want to get the look and feel of their in-store experiences to the digital platform can build their online stores using the core capabilities of Magento. This framework encourages the intuitive navigation process. You can add elegant, feature-rich, easy-to-use navigation process coupled with customized components such as images and icons. This is a great option for brands that offer multiple fashion items.

Navigation filters

Navigation filters by layers are great in terms of allowing users to navigate through a large number of inventories and enabling them to find the right fashion brand they want to buy.

This is where Magento excels. You can add different attributes to items based on the type of color, fabric, and size in the admin section.

Configurable product feature

In the case of fashion of clothing brands, users certainly look for multiple sizes and options that suit their likes. This brings difficulty as you tend to present your items on the website since you cannot segregate them using a different URL or direct them to a landing page.

However, we can alleviate the issue using Magento’s configurable product feature.

For a particular dress in orange, if you have a range of sizes available, a simple product page must be created in the admin. As you are able to do this, you can create an SKU for every item. Now, it allows you selecting all simple products and combining them to one configurable product list.

The process results in one landing page with all orange dresses that come with a drop-down menu for easy product navigation.

Average order value

When you add shop-the-look capabilities to your web store, it gives customers more options to browse products by product details and particular look and feel. This is a surefire way to enable users to purchase multiple products from a specific look and enhance their shopping experience leading to an increase in the basket total and conversion boost. This is the way you can increase the average order value of your products.

Apart from these unique features, Magento eCommerce gives fashion retailers some more reasons to sell clothes online.

Order management

To build a cross-channel shopping experience for your fashion lines, Magento Order Management helps your business unite different eCommerce channels. This improves demand and supply while maintaining sales channels and inventory sources to enable you to sell from anywhere. Benefits include,

• Omnichannel fulfillment option
• Smart automation of sourcing
• Web stores act as a mini-warehouse channel
• Business scalability

Inventory management

With Magento Inventory Management data being integrated to your ERP extension, you can track everything right from the alerts for low stock products, decreasing stock level after purchase is made, out of stock items, and items being available in stock. Magento can handle your inventory impeccably that offers real-time visibility of all inventories.

Merchandized collection

Magento enables merchandizing and organizing the product categories using a simple drop-n-drag interface. In case, you can want to put your best seller to draw more conversions, you can arrange your product on your website where it seems appropriate.

Scalability

Startups who want to grow fast in the fashion industry can leverage Magento that supports more than 500,000 products on the landing page of a site. In this fast-paced digital ecosystem, you can relish the freedom to move fast using the latest technology and keep up with the market trends that entice your customers.