Introduction
The eCommerce industry has seen a lot of innovations coming up to meet the demand of their customers. Such as Artificial Intelligence and Machine Learning implementations, using which image recognition and smart product recommendation features are used efficiently, we have seen the trendiest features of late. And we have loved them absolutely amid the dominance of eCommerce app development services.
The retail businesses have gone to ‘All Guns Blazing’ mode to adopt digital commerce via web apps and mobile apps. However, a trendsetting concept of seamless eCommerce experience is what retail businesses having physical stores are after.
What is Seamless eCommerce Buying Experience?
A seamless eCommerce buying experience refers to a smooth and effortless process that a customer goes through when purchasing a product or service online. This means that the process from start to finish is easy to navigate, with minimal friction, and the customer feels satisfied and confident in their purchase decision.
Which means, there is a frictionless ecosystem set for a buyer with no restrictions between the online and offline stores. This really takes the whole shopping experience to the next level. Another hidden benefit is that it boosts customer loyalty which perhaps is seen as the biggest advantage in the long run for retail stores and their eCommerce platforms.
For example, a buyer does the shopping online to get an ongoing discount at midnight, when the physical store is closed, but wants to have the items delivered at the store for a pick up. This could be an awesome experience if the buyer can go to the store the very next day. Absolutely no fuss in tracking for the order and waiting for it to get delivered. This is just an example of a seamless buying experience. In-store delivery is an option to the buyers where they can choose to pick up their orders from a physical store location.
As the ecommerce market continues to grow, retailers are looking for ways to offer more convenient and flexible delivery options for their customers. Such is the nature of this industry now and businesses have to take good care of this fact.
In this blog, we are going to discuss in this example itself about how to set up an in-store delivery method and multi-source inventory in Magento 2 or Adobe Commerce.
So let us get started, shall we?