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Abhishek Amin
Technical Writer
August 9, 2022
7 mins to read
If you want to boost your app downloads, then you must need to prepare a robust and effective app marketing roadmap, that can help you driving maximum app installs.
In this article, we have listed some tested things to follow for creating a successful app marketing roadmap.
Mobile and web apps have continued making everyone’s life simpler, easier and convenient with the technological potential they leverage in regards to the possibilities they have shown.
The popularity of apps, especially mobile apps, is increasing worldwide.
Present generations are relying upon, and upcoming generations are expected to be depending on mobile apps for most things including entertainment, shopping, food ordering and streaming everyday activities.
According to a survey, an average smartphone user everyday uses more than 10 mobile apps on his or her smartphone, in addition to using basic functions of the phone.
It has also come out in the study that the use of mobile apps has been accelerated by over 23% due to COVID-19 pandemic and the mobile app industry is expected to be generating more than $930 billion by the end of 2022.
All these have inspired a rush not only among the mobile development companies, but a competition among the website and mobile app development companies.
Going through the stats and mounting demand for smart devices and mobile apps, businesses are also craving to ensure the healthy engagement of users on their platforms and apps from mobile.
Therefore, companies and businesses are looking for efficient mobile app developers and top mobile app development services to develop engaging apps that can offer greater user experience, and help them earn more revenue.
However, developing a mobile application – whether it is a native Android app, native iOS app, or a cross-platform app – does not give you the assurance to succeed.
The built mobile app must reach the right audience. You may need to adopt the right app marketing strategies which involve an effective app marketing roadmap working for you in driving more installs and generating higher ROI.
The quest for boosting mobile app downloads starts right from the time of the launch of the app.
The most prominent concern that arises here is how to convince users to download your app and for that the need of implementing a robust app marketing strategy.
App store optimization is the part that is not considered important by most app owners.
Also Learn: Top 7 Methodologies for Software Development
They usually think that once the app is created the work is completed, but the actual work starts here and the next essential step is paying dedication to the app marketing to make sure that the app gains recognition among the users or target audience.
Some points implemented during app development can add potential to your app for topping the app store search results and boosting the mobile app downloads.
You must inculcate within your app:
You have built your app, and it’s functioning as per your expectations, it is easy and the user can understand operating that and you believe now that the app has a real position in the market.
This is the first big hurdle you have passed through, but attaining success is not that easy.
Promoting your mobile app is the major part you need to pay attention to. In order to deliver a great app, you need to attain loyal customers and this can be done by being creative. Here, you need to think outside of the box to get found.
So, if you want to reach the right customers, it’s important to spread awareness among them about your app, persuade them to install it, and drive optimum benefits from it.
You are required to explore the ways to develop a robust app marketing plan right away.
Below are some steps to develop a thriving roadmap for app marketing that can leverage free ways to boost your mobile application downloads:
1. Title Helps the Most
The title of this is something that creates the difference between people knowing your app by name and the rest.
Having an impressive title of the app on the app store motivates visitors to download your app.
According to a survey, over 63% of the app downloads occur from random search in the app store.
So, it is vital to ensure that the app title should leverage an idea of the functioning and the title must include the keyword that indicates the functionality of the app.
You must keep some points in mind while naming your app, such as:
2. Pick Keywords Accordingly
App Store Optimization or ASO is a vital component in SEO or app marketing. It is crucial in amplifying the downloads or installation of the app.
A critical aspect of the ASO process is textual optimization where you need to pay attention to the title and description and for this, you need to research traffic and competition for keywords.
You should select the right keywords in accordance with the functions incorporated within the app.
The position of the app should determine the selection of keywords.
In case the app is already downloaded or installed and getting great traffic, then the keywords selected should be more competitive, but in the case of a new app the keywords selected should be targeting moderate traffic.
3. Localization
The marketing of the app should be localized and in accordance with the geographic country-wise App Store categorization, it should be targeted as per local users.
According to the country’s language and culture, the app should be localized in order to attain an edge for the app in the international market.
The app can be given region-specific features for a particular local customer base as it is helpful in developing trust among the users and enhances the number of installations.
4. Leverage Social-Media Marketing
Social media is a proven platform for building communities and for the expansion of brand recognition, even though it has been around for a shorter time span.
Social-media platforms can be proved as robust tools that can ensure engagement of new user base, and can be helpful in building an effective online community.
The choice of platforms shall be made very carefully and wisely.
Not every social-media platform is worth your efforts and you should choose designating the optimum time and efforts to the platform which reaches your target audience.
For example, LinkedIn can be your option if you want to develop business relations, but if your focus is fashion, then you should opt for Pinterest, TikTok and Instagram.
5. Description and Interface of the App
The discovery of an app by the user is not enough to get the app installed in the user’s smart device, the user should be convinced in himself that he has arrived at the right platform.
And for that, you need to make your app content impressive and this requires embedding the target keywords in the meta description of the app along with a complete overview.
This description should not be too long and it must include the key features and details of the app functionality because these things tempt users to install the app.
For visual optimization of the app, you need to draw people’s attention with the app of screenshots of the interface of the app, but these screenshots should be used with little description.
So, in order to increase the downloads of your app you should go through the key ways of developing a good user interface.
In this, you can take help of a good mobile app development company or hire the best Android and iOS app developers.
6. Encourage User Reviews
Positive user reviews for your app can exponentially increase the number of downloads of your app.
Reviews from existing users declaring your app a valuable installation or saying that it has provided a great user experience can let other potential users believe that your app is worth downloading.
You need to ensure that you have attained organic reviews from real people as organic reviews are more valuable for your app.
7. Regular Data Analyzing
In the final stage all that matters is the outcome of the efforts you have made or we can say the result of what all tactics you have implemented.
After completing all the above steps, you need to test overall data for analyzing the customer or user behavior.
This will help you narrow down your opinion of the strike to attain installation of your Android app or iOS app by customers.
By this, you can decide working on the right keywords and what category of users you should target.
Data analysis will also help you figure out what areas you are lagging in and where you need to put efforts for improvement.
This will leverage you analyzing app performance to know where you need tailoring.
Mobile app development services are in more demand than ever before and this domain specifically is continuing its expansion.
With the constant invasion of businesses in technology, almost every company has developed a mobile application for being operational online.
To become a leader in your industry, you too need to build a strategy for boosting your app downloads and for that promoting your app is necessary.
An effective app can do the job for you and bring the desired success for your business.
So, implementing these tactics should be given required attention in order to obtain the desired results.
We are a leading mobile app development company offering full-fledged offerings in Android app development, iOS app development, and cross-platform app development using Flutter, React Native, and Ionic.
Our in-house experts also offer technical support following the launch, whereas certified marketing can plan out pre-launch and post-launch marketing campaigns to boost your outreach, conversions, and ROI.
If you have any ideas, then contact our experts now!
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