Multi Brands Ecommerce Store for Alliance Consumer Groups

Design, Development, Deployment, Support


Magento-2, MySQL, Redis, RabbitMQ, Elasticsearch, PHP, Fastly, New Relic, Github, Debian Linux, Ngnix, AWS Cloud, GraphQL

About the client

ACG brands is a multinational packaged goods company with offices and distribution centers in Texas USA, the UK, and China. ACG brands include NEBO (flashlights), TRUE (everyday carry pocket tools and knives), iPROTEC (firearm accessories), Quarrow (fishing gear), WeatherRite (outdoor lanterns), Skeeterhawk (Complete Mosquito Defense), and Thaw (Personal Warth Products).


Project Objectives

ACG brands were running with an old legacy system that was developed 10 years back. They were aiming to develop a new system from scratch to facilitate users with a modern interface, advanced technologies, features, and functionalities to increase market reach and improve their business.


The challenge

The client needed one common admin panel to sync order management with ERP and CRM also. It was difficult to build a centralized admin panel and offer different types of user logins so that their entire team could access all the data from one place.

The solution

We started with getting a proper understanding of the current system and limitations so we can try to overcome those in the new solution. We decided to go with Magento 2 as they were looking for Multisite with a single admin-based eCommerce solution. Considering many third-party integrations and brand-based stores, we recommended an auto-scale commerce cloud for smooth operation and traffic management.

We have created each store with unique branding on the subdomain and each store’s content, products, orders, Delivery, and other eCommerce operations managed through the single centralized admin panel. We did many Magento backend customization for Smooth inventory and order routing with ERP & CRM Systems. Also, we have created better management of currency, languages for each store with a single admin architecture.

Important Features

  • It has B2B and B2C eCommerce platforms to reach out to a wide range of customers & Dealers globally.
  • Multi website for each brand to give a unique look & feel.
  • Multi-language management for each brand store.
  • Recurring payments for specific products.
  • Yotpo review system with loyalty functionalities.
  • Microsoft GP ERP System Integration with Magento Admin for inventory management.
  • Salesforce integration for better orders, Invoices, and Customer management.
  • Experts review integration.
  • Warehouse management system integration.
  • Avalara tax integration.
  • Facebook pixel integration.
  • Pardot email marketing integration.

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Success Story

With this new solution, the ACG brand achieved its milestone of business revenue by 20% and market reach by 10% in the first month itself. Also, with new modern UI/UX the overall brand value has given significant growth.


What Customers Say About Their Experience with us

Compared to other offshore groups I’ve worked with, Bytes Technolab has amazing communication.” They were highly responsive and keen to fix any functionality issues that arose.


Our business is driven by our website and they’ve played a key role in our success.


Ten years ago, the programmer working on my podcast hosting platform abruptly quit. The project was 75% completed. I used Upwork to find a replacement programmer and I found Bytes Technololab. They were able to finish the project on budget.


The processes work much better, and Bytes Technolab managed the project well. They came in and fixed all the issues, and their work was exceptional.” They never overpromised, and they only agreed to tasks that they had the expertise to execute.


Bytes Technolab’s experienced assistance allowed the site to grow very quickly in the first year.


Of all the technical developers and companies we’ve worked with, Bytes Technolab is the best.


We’re amazed by their domain expertise.


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