How Android App Development can Help Businesses in 2023?

Huge Android Devices’ Market Share on a Global Scale

Android vendor market share in 2022 (%)

The image above shows the vendor market share as of the end of 2022. As we can see that Samsung is the clear market leader ever since the inception of Android OS technology and has continued its way for innovative and strategic success for years to come. Chinese brands superseded HTC, LG, and others in the mid-2010s. Today, they are the reason behind more than 50% of Android device sales.

Today, Android OS is dominating the global market share and is responsible for 70% of the usage of smartphones. Now you are aware of the popularity of Android OS, we can shift our focus to why business apps should consider to hire a top Android app development company to build custom Android mobile apps. Following are the benefits of Android app development for businesses of today.

Delivers the Best Possible User Experience

You have all been using a smartphone for at least a decade now. And you all may have come across mobile-friendly website applications designed to be also used for mobile devices. You will agree when we tell you the fact that 90% of your time on your smartphone will be dedicated to the usage of mobile apps, not web apps. Why? Because a mobile web cannot deliver as good an experience as a mobile app does.

According to Statcounter, mobile usage holds approximately 60% of the market over desktop and tablet devices. And the numbers we saw before make it clearer that the majority of your potential end-users would prefer to have your products/services on a mobile device.

For eCommerce businesses, choosing a mobile eCommerce app over a web platform is huge. The data from Ruby Garage and Skift reveals that, Mobile applications beat mobile-friendly websites in a number of critical areas. These are:

• Time spent on the mobile app is 3 to 4 times higher.
• 286% more products viewed per session on a mobile app.
• 85% higher Add-to-cart rate.
• 130% higher conversion rate.
• 140% higher order value on average.

How many would like to log in to a website to see your products/services by fetching a laptop and waiting for it to be on? Why not make it easier for the users to access everything you want them to browse through with a few taps on their mobile screens from anywhere in the world?

Think!

Higher ROI is a Handsome Prospect

Android Studio is the IDE used in the Android app development process. And the Android SDK that is used in Android Studio is open-source. For those who do not know, SDK (Software Development Kit) is a set of tools that includes libraries, an interface builder, a handset emulator based on QEMU, documentation, sample codes, tutorials, etc. Being open-source makes Android app development comparatively easy and affordable.

The perks of using Android SDK are many. You can hire Android App Developers to easily integrate material design to build intuitive, powerful, and engaging apps.

Easy App Customization

Android app development offers a lot more customization compared to iOS app development. You can hire dedicated Android app developers to build an enterprise Android app with bespoke features and functionalities as the Android OS can incorporate a wide range of changes based on your enterprise requirements. We can integrate and update various tools and data management services with Android app development based on the evolving market and business needs.

Android App Development Offers Robust Security

Data is the key and the security of the app data defines the future of your next Android app. Regarding data security, Android is currently outperforming its competitors. Android has an automated system that sends periodic reminders to Android users to keep their devices and apps up-to-date.

Data protection, especially for app users, is the top priority for the brands of today. A brand’s reputation, customer loyalty, and ORM is depending on this pillar of data security that helps in offering users privacy.

Brilliant Marketing Tool for Increased Interactions

Building a custom Android mobile application for your business can completely transform your whole marketing strategy to another level. One big reason is the close and effective engagement with the audience via mobile apps. Mobile apps are a great tool for promotional campaigns and gaining virtual and physical market presence.

Cutting-edge technologies like BI, IoT, AI-ML, etc. are integrated into the Android apps that help you customize your apps based on the demographics of your target audience. Physical stores can broadcast and promote offers, newly launched products, and any rich information via Beacon devices using BLE technology. This content can be accessed by smartphone users passing by or in the vicinity of the beacons to increase footfall.

Play Store Presence Enhances Brand Credibility

Brands that have apps available on the Google Play Store instantly carry an image of being established brands on a user’s mind. This also attracts your potential investors and partners. When your App Store optimization is done as it should, your Google Play Store presence could be an acquisition channel to increase traffic on your Android app.

The Play Store presence also gives your app a high authority and 95+ DR backlinks. This itself is huge to help you build your website’s domain authority and rank higher in Google search engine.

Increase Revenue Streams with App Monetization & More

In-app advertisement is a popular way to monetize your app. But having an Android mobile app can add a lot of monetization possibilities to the bucket. It is up to you what you want to go for. As far as ads are concerned, you can offer packages for paid subscriptions to give ad-free access to the app users.

Paid app or subscription models can also work to download and use the app. In-app purchases are always there to help you find various ways to monetize your Android app and increase revenue. That depends on the importance and criticality of the features and functionalities you wish to provide using in-app purchases. It is important to brainstorm and bring a balance.

Loyalty programs can help you increase customer loyalty and in turn, customer retention. Big brands are following this strategy. Owning an Android mobile app is your channel and your platform where your users are no one else’s assets.