Magento Development

Introduction

Starting an eCommerce venture can come with a long list of opinions, liabilities, and factors. What really matters is selling the products and services online and increasing outreach. With so numerous platforms to choose from, it can be tricky to know which eCommerce platform is the best fit for your online retail business. This is exactly why you should find the right Magento eCommerce development company for your next eCommerce project.

There are many factors associated with deciding the eCommerce platform to choose from. It can come down to cost, the number of product categories, complexities, customizations, etc. The most popular eCommerce platforms include Magento 2, Shopify, WooCommerce, etc.

Let us take a quick look at why Magento 2 is gaining increased popularity to build and start an eCommerce store.

What is Magento?

Magento was launched in March 2008 and recently, it has now been rebranded as Adobe Commerce after its acquisition by Adobe. Magento eCommerce store hosts renowned brands like LandRover, Jaguar, Liverpool Football Club (LFC), and many other popular brands.

Magento 2 provides store owners and users with a wide range of features that offer:

  • Increased business efficiency
  • Responsive website design
  • 50% quicker loading times
  • Improved User Experience
  • More financial security

Magento eCommerce solution is quite popular for B2B and B2C eCommerce web development solutions.

Some Interesting Facts on Magento

  • Magento powers 0.9% of all sites using a CMS, which means it powers 0.6% of all websites. (Source)
  • Magento is amongst the top 10 CMSes used for building eCommerce sites. (Source)
  • The United States, United Kingdom, Germany, and Netherlands are the top 4 Magento users. (Source)
  • Magento is amongst the top 5 open-source CMS. (Source)
  • LifeStyle, home & garden, eCommerce & shopping, and computer electronics & technology are top categories that prefer Magento Open Source. (Source)
  • Around 171,800 merchants are using Magento. (Source)

Also Read: Interesting Facts of Using Magento for Your Next eCommerce App

Why Use Magento eCommerce for Startup Businesses?

Supremely Customizable

With Magento, you will get diverse options on shipments, payment, and language options to accommodate the platform users. With the right Magento inventor, nearly any functionality you can imagine is possible.

Because Magento is an open-source platform, the utmost features you may want to integrate would be available in the form of plugins. These in-built extensions will streamline and enhance requirements related to accounts, payments, operations, etc.

A Large Range of Magento Extensions

With 5000+ plus extensions and templates available, Magento integration and customization services offered by the top Magento development company will ensure your businesses remain competitive.

You may need to hire Magento developers from a reputed Magento development agency if the scale of extensions to be integrated is larger. After all, you do not want to mess your eCommerce store up by adding too many things unnecessarily.

Although there are many themes available, it’s always better to hire Magento developers who are experienced if you want your Magento website to be truly unique.

Magento is Faster & Functional

Baymard research reports that 50% of users abandon their shopping cart’s when the loading timer exceeds 30 secs. This could cost a startup millions as online shoppers are normally impatient and they tend to try other eCommerce stores for a better experience. With high demands, the performance and speed of your eCommerce store are critical. Numerous fully customizable plugins are available for Magento that enhance the overall look and functionality of online stores.

In SEO terms, it is a well-known fact that websites with faster speeds tend to gain higher visibility with improvised rankings in Google. A web eCommerce store developed in Magento will boost your traffic, leads, and revenue from it.

Magento is Optimized for Mobile Use

Mobile device usage is rising for online shopping with every passing day. Instead of building a basic desktop-friendly store and then worrying about the mobile version, an eCommerce setup that works well on all platforms from the get-go will save you tons of hassle in the long run.

Magento has a lot to offer to eCommerce startups. There are extensions available in Magento development that can convert your entire eCommerce web store into a faster-loading mobile version. There are also hundreds of specific options delivering greater shopping experiences, from consolidating JavaScript lines to adding a Live Chat module for online shoppers.

Magento Integrates with Different Platforms

Painless integration with third-party services simplifies the process of adding new functionality or upgrading an existing one. Magento 2 Integration with multiple third-party platforms empowers store owners to avail of multiple benefits. Such third-party systems could be:

Payment gateways integration: Integrate your Magento 2 store with popular payment gateways such as Stripe, PayPal, Sage Pay, RazorPay, etc. for secure and seamless payment experiences.

Shipping software integration: You can integrate multiple third-party platforms to your Magento 2 eCommerce store based on your requirements. Such Magento 2 integration services will help you streamline multiple things, such as:

  • Order management
  • Automated shipments
  • Comparing prices
  • Printing labels, packing slips, etc.
  • Inventory management
  • Tracking shipments
  • Reporting & analysis

CRM integration: CRM systems can help vendors to level up customer engagement by using gathered data and building customer loyalty. The data also helps to strategize a functional approach for better decision-making related to future sales and marketing. Some globally popular CRMs that Magento is compatible with are Salesforce and Zoho.

Social media integration: Besides supporting a number of social media integrations, Magento 2’s social login extension can increase the number of your registered customers by providing a registration shortcut that allows logins via social networks.

Therefore, your visitors can use Facebook, LinkedIn, Twitter, and Google for rapid registration. Other integrations like Magento Social are a good free option, as well as MiniOrange and Magestore, which help utilize the potential of your eCommerce social media accounts.

Advanced Reporting & Analytics Foster Intelligence

Magento integrates with Google Analytics (GA4) to provide detailed reports containing insights that can be incorporated into your digital marketing strategy. Its Report Overviews feature makes analysis easier or they can be sent effortlessly.

Dynamic reports can be created for different uses, such as:

  • Coupon usage report
  • Tax reports
  • Search terms report
  • Best viewed products report
  • Abandoned shopping cart report
  • Sales report

These reports are based on product, order, and customer data. While the platform’s Advanced Reporting uses BI technology for advanced analytics in case you do not have the account for Magento Business Intelligence account.

Reporting and smart analytics will help you understand the performance status of your Magento eCommerce store. Know the customers’ whereabouts, who they are, along with their order details. With these details, it will be easier for an eCommerce startup owner to track revenue, net profit, refunds, discounts, profit margins, conversion rates, etc.

Magento Increases Conversions

Magento 2 eCommerce store development guarantees increased conversions compared to the previous version of Magento. Why? Because Magento 2 provides mobile-friendly themes and an eCommerce app. It is proven that mobile users tend to spend more compared to desktop or computer device users, and delivering a mobile-friendly experience encourages them to make a purchase.

An eCommerce store optimized for mobile devices makes your store appealing, user-friendly, and easy to navigate.

Summary of Key Magento Features

Scalability: Magento suits businesses of all sizes, being able to sell any number of product categories, be it 100 or 100,000.

Multiple integrations: Due to third-party integration, the Magento store owners will have full control over Magento integration with external payment gateways and add-ons.

Multi-website, store, and currency: The setup of additional websites using catalog subset and design variations are easier and it cuts down the running cost of multiple websites

Lightening fast search: The Magento Enterprise version uses Elasticsearch which helps customers find the right product quickly, saves significant time, and improves shopping experiences.

Modern technology: Magento 2 being compatible with trending technologies results in faster loading times with fewer resources lowering the hosting costs.

Also Read: Things to consider while hiring Magento developers

Hire Magento Developers to Scale Up Remote Team

If you are looking to hire Magento developers to accelerate your ongoing Magento project, then Bytes Technolab Inc. is the right Magento development company. We have 27+ experienced Magento developers with 5+ years of experience in working with the eCommerce brands of today.

Our end-to-end Magento development services will include expert consulting, Magento store design, development, M1 to M2 migration, Magento migration, and Magento integration services with third-party platforms. We also offer AMC (Annual Maintenance Contract) to ensure your Magento store is up and running at all times.

Contact us now to learn more about hiring top Magento developers for your eCommerce project.

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