WASP Barcode
High-Performance eCommerce Store Transformation with WooCommerce Development
150%
Boost in Conversion Rate
40%
Faster Order Fulfillment
70%
Improved Web Performance
60%
Enhanced Customer Retention
WASP is a global industry leader in asset tracking, inventory management, and barcode solutions for small and medium businesses. With evolving eCommerce innovations and a growing customer base across multiple industries, the client needed a comprehensive transformation of its old platform’s digital experience. That’s how we got together to work on this project.
Country
USA
Duration
3 months
Industry
eCommerce
Services
Project Discovery Architecture & UI Design Development & Integrations Software Testing & QA Support & Maintenance
Technologies
WooCommerce Salesforce WordPress MySQL Algolia Search
Problem Statement
Problem Statement The old eCommerce system of WASP was built on a heavily customized frontend with no documentation. It eventually led to multiple challenges in scaling, content management, and performance. The lack of a robust architecture and outdated content management caused inconsistent customer experiences across the interface. The absence of an efficient CRM and order fulfillment system also slowed down internal processes and negatively impacted customer retention.
Challenges
- The system lacked a structured backend to integrate with Salesforce and order fulfillment systems.
- No real-time sync of orders, quotes, and inventory, leading to delays in user updates.
- Performance bottlenecks and loading delays were affecting conversion rates.
- The website’s poor SEO structure and limited integration capabilities were restricting business growth.
- Content updates were tedious due to an outdated CMS with no scalability.
Solution
- We began with a detailed discovery workshop to understand the existing tech debt, user journeys, and operational gaps.
- Our WooCommerce developers built a structured backend with a future-proof architecture, enabling WASP to integrate seamlessly with third-party systems.
- A WooCommerce-Salesforce integration was implemented to synchronize inventory, orders, and customer status across the front-end and back-end. It helps to keep internal teams and users updated.
- The experts migrated from Kontent.ai to WordPress and WooCommerce to foster effortless content management operations.
- Our experts implemented the Cart-to-Quote extension for WooCommerce, enabling personalized pricing and quote workflows for B2B & B2C customers.
Result
With real-time Salesforce sync, improved UI, and smart cart-to-quote features, WASP can now serve customers faster, manage operations better, and continuously scale without code limitations.
- 150% Increase in Conversion Rate due to better navigation and quote management
- 40% Faster Fulfillment with real-time order sync and backend automation
- 70% Performance Gain through optimized code and structured architecture
- 60% Better Retention by improving customer engagement and order visibility
- 90+ page score achieved for mobile and web versions after clearing core web vitals
We restructured the undocumented WooCommerce front and backend into a future-ready system.
Seamless Salesforce and NetSuite integration reduced manual intervention in sales and fulfillment.
