Why A Mobile App is Important for Car Dealers?

Brand Image

A mobile app for a car dealership with an eye-catching logo and user-friendly design can be the key to allure customer and help improving brand image. Additionally, push alerts, multimedia content, and consistent promotion automatically drives a strong brand position and attracts a larger number of buyers.

Customer Knowledge

With the help of a car dealership mobile app you can provide all updated and ready information such as dealer, inventory, services, pricing, discounts, payment options and many others, directly to your customers. It builds a particular brand’s reputation and allows customers to settle on a specific car model confidently.

Follow-ups

An app allows you to quickly and proactively follow up with their potential customers through various means. Sharing new information about price drops, incentives, offers and discounts, inventory, availability of car models, finance schemes etc. gets easier through a mobile app to move the prospects farther down the pipeline.

Data Analytics

An efficient mobile app for your car dealership gets you the opportunity to analyze data on key business indicators, including the financial performance of the company, the bestselling car models and the specific performance of sales team members etc. A mobile app for a dealership powered with analytics tools can reveal powerful insights such as inventory management, tracking usage, app installs, service requests and daily users. This analyses market, improves merchandise, planning of budget, and growing business ROI efficient for dealers.

Flexible Payment Options

Multiple flexible payment options, provided by an app, may help buyers making new orders with ease, either from the comfort of their homes or while travelling to some place. It ensures improved customer experience and satisfaction and reduces the time consumed in the whole process.

Customized Campaigns

A mobile enables you to design a personalized user interface and personalized in-app campaigns, which helps dealers target niche customer groups. A car dealer, through his app, can push customized messages related to a specific car model according to customer’s tentative choice and search. Its exclusive features to attract specific customers. This may lead them down the sales funnel.

Competitiveness through Geofencing

With mobile app, Geofencing can be possible that may help keep on-site customers involved in buying the vehicle. It also allows the dealership to be effective and discreet in enticing customers apart from the competitors. Geofencing enables pushing special promotions for car buyers at a certain distance of the dealership and tracking the buyer’s real-time actual location. This makes car dealers improve their competitiveness in the market and snap up future leads with effective and attractive deals.

Customer Loyalty

Having a mobile app enables dealers to present loyalty reward programs and execute customized digital campaigns to manage existing customers’ re-engagement for their upcoming vehicle purchase.

Boost Revenue through Servicing

With an app, dealerships can lure customers back repeatedly by providing the facility of vehicle servicing. The servicing department usually produces the highest share of a dealership’s profit margins. This has come out in a study that customers using branded dealership mobile app are more likely to make service appointments than those who do not use their dealership’s mobile app. In a survey of DMEautomotive, car owners now prefer spending more money on servicing their cars than ever before. Dealers not having a mobile app miss out on an excellent opportunity to generate higher revenue by servicing vehicles. Dealer apps provide several features to customers such as view service hours, book service appointments in minutes, pay repair orders, consult with servicing staff through in-app chat functionality, save call, message and email history, update service profiles etc. All this enable customers to manage their schedule accordingly instead spending hours waiting at workshop to get their vehicle serviced.

This way, it seems that next-generation car dealerships need not to maintain huge showrooms with outstanding infrastructure in the city’s prime locations or on the high streets. They can manage a better customer experience by having digital kiosks, equipped with mobile apps or AR/VR tools at prime shopping centers. The potential buyers can visit, explore the app, check the car features and interiors digitally, and book a test drive on the spot. Such apps also give them the ability to make an order and process payments instantly. A mobile app may end redundant paperwork and help improve overall customer experience by digitizing the whole process.

The automotive industry is increasing worldwide, and customers can be allured with the never before experience with an efficient dealership app. Automotive app development in the USA and other countries is an emerging trend, and this may be a key to boost business experience in the automotive industry. Leveraging the power of technology and mobile industry, an app can help you correct the skewed cost structure and increase profitability.