HalaBasket

AI-Driven MVP Boosts Add-to-Cart by 37% for Growing Retail Startup in USA

  • 91%

    AI Response to Queries

  • 3x

    Faster MVP Launch

  • 37%

    More Cart Orders

  • 62%

    Less Manual Efforts

The grocery delivery startup in the USA was growing quickly, but standing out in a crowded market was becoming harder. They needed clarity in ideas to scale. Team Bytes helped them validate ideas and run design sprints to build a prototype and a POC to check feasibility before building an AI-powered MVP.

  • Country

    USA

  • Duration

    3 Months

  • Industry

    Retail and eCommerce

  • Services

    Python TensorFlow Vertex AI LangChain OpenAI

  • Technologies

    Idea & Validation Product Design Sprint Prototyping & POC MVP Development AI Integration

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planet-sec-title-arrow Problem Statement

  • Static search and manual merchandising slowed product discovery.
  • Support teams were overloaded with repetitive order and delivery queries.
  • Fragmented systems limited personalization and experimentation.
  • The founders needed a validated MVP that could prove value quickly.

planet-sec-title-arrow Challenges

  • Unstructured data complicated early AI modelling.
  • Legacy APIs restricted real-time personalization.
  • Investor pressure required visible traction within 90 days.
  • Limited engineering bandwidth constrained roadmap execution.
  • The MVP had to deliver impact without technical debt.

planet-sec-title-arrow Solution

  • Bytes Technolab began with structured idea & validation sessions to identify measurable outcomes before committing to building.
  • Through a focused product design sprint, we mapped friction points across search, checkout, and support flows. A rapid prototype allowed real-user testing before development began.

 

The final AI MVP development included:

  • An AI-powered product discovery engine capable of understanding natural language queries and delivering context-aware recommendations.
  • An embedded AI support assistant to automate order tracking, refunds, and FAQs, escalating only edge cases to human agents.
  • Behavior-driven personalization using purchase and browsing data to generate targeted bundles and repeat-order prompts.
  • AI Integration was built using a scalable architecture with modern backend services, containerized deployment, and cloud infrastructure optimized for cost and performance.

planet-sec-title-arrow Result

The AI-enabled MVP delivered measurable impact within weeks.

  • 46% increase in first-order conversions from users interacting with AI-powered search.
  • 29% growth in repeat purchases during the first two months.
  • 71% reduction in support response time for routine queries.
  • 88% customer satisfaction rating for AI-assisted interactions.

AI-assisted discovery reduced browsing friction and increased add-to-cart actions.

The AI assistant automated routine queries, reducing manual workload.

Personalization and workflow automation enabled scalable growth.

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