HalaBasket
AI-Driven MVP Boosts Add-to-Cart by 37% for Growing Retail Startup in USA
91%
AI Response to Queries
3x
Faster MVP Launch
37%
More Cart Orders
62%
Less Manual Efforts
The grocery delivery startup in the USA was growing quickly, but standing out in a crowded market was becoming harder. They needed clarity in ideas to scale. Team Bytes helped them validate ideas and run design sprints to build a prototype and a POC to check feasibility before building an AI-powered MVP.
Country
USA
Duration
3 Months
Industry
Retail and eCommerce
Services
Python TensorFlow Vertex AI LangChain OpenAI
Technologies
Idea & Validation Product Design Sprint Prototyping & POC MVP Development AI Integration
Problem Statement
- Static search and manual merchandising slowed product discovery.
- Support teams were overloaded with repetitive order and delivery queries.
- Fragmented systems limited personalization and experimentation.
- The founders needed a validated MVP that could prove value quickly.
Challenges
- Unstructured data complicated early AI modelling.
- Legacy APIs restricted real-time personalization.
- Investor pressure required visible traction within 90 days.
- Limited engineering bandwidth constrained roadmap execution.
- The MVP had to deliver impact without technical debt.
Solution
- Bytes Technolab began with structured idea & validation sessions to identify measurable outcomes before committing to building.
- Through a focused product design sprint, we mapped friction points across search, checkout, and support flows. A rapid prototype allowed real-user testing before development began.
The final AI MVP development included:
- An AI-powered product discovery engine capable of understanding natural language queries and delivering context-aware recommendations.
- An embedded AI support assistant to automate order tracking, refunds, and FAQs, escalating only edge cases to human agents.
- Behavior-driven personalization using purchase and browsing data to generate targeted bundles and repeat-order prompts.
- AI Integration was built using a scalable architecture with modern backend services, containerized deployment, and cloud infrastructure optimized for cost and performance.
Result
The AI-enabled MVP delivered measurable impact within weeks.
- 46% increase in first-order conversions from users interacting with AI-powered search.
- 29% growth in repeat purchases during the first two months.
- 71% reduction in support response time for routine queries.
- 88% customer satisfaction rating for AI-assisted interactions.
AI-assisted discovery reduced browsing friction and increased add-to-cart actions.
The AI assistant automated routine queries, reducing manual workload.