Food & Restaurant
The luxury fashion brand is famous around the UK that boasts to have a wide range of designer collections from shirts, t-shirts, jackets, jeans to leather boots on lists on its eCommerce site. It sells products for all. Not so long ago, the client also unified two of its fashion brands onto one convergence platform on Magento Commerce with us. Having been serving its customers for long, it has emerged as the leading fashion eCommerce retailer with robust customer loyalty.
The client has been observing its incapability to offer omnichannel shopping experience to its customers which impacted the traffic on the site and also sometimes exciting offers and deals being left unnoticed to the customers. As the client wanted to address this issue rapidly, they approached Bytes Technolab to know if the native application could solve this problem. They wanted a dynamic online fashion app UK for their brand that could offer ease of use, performance and quick information delivery to boost profits.
They wanted one of the best clothes shopping apps from us that could support their vision to be able to work alongside their website and offer excellent shopping experience to customers.
The challenge was to offer their customers both immersive retail and in-store experience through the online shopping application available on iOS, Android, and other devices to achieve the client’s business goal.
We preferred using the Ionic framework to build the cross-platform application.
As we built the application, it features the capability of native like feel and also web solution.This enables customers to use it from within a native application. And the backend operation runs on the embedded browser. Thanks to the web view object, the app is visible and actionable to users.
We also put in use a custom content management system; we have enabled the online fashion brand retailer to share and display different outstanding features including offers upcoming events, and also a store locator map.