How a fashion brand in the UK reimagined its business portfolio with an extraordinary mobile app

  • Sector :Fashion Industry
  • Technology : Kotlin (Android), Swift (iOS), Node, React
  • Company Background :Clothes and Fashion Accessories ECommerce Retailer
triangle

Project Overview

The client is a renowned name in the eCommerce Fashion industry in the UK. We helped them build a dynamic Clothes shopping app in UK that reflects the same value and experience of their retail store if not so more than the in-store experience on devices like Android, iPhone and iPad. Tools like Android SDK, and Apple SDK among others were used to bring a surge in conversion rate.
Project Overview

Client Background

Client Background

The luxury fashion brand is famous around the UK that boasts to have a wide range of designer collections from shirts, t-shirts, jackets, jeans to leather boots on lists on its eCommerce site. It sells products for all. Not so long ago, the client also unified two of its fashion brands onto one convergence platform on Magento Commerce with us. Having been serving its customers for long, it has emerged as the leading fashion eCommerce retailer with robust customer loyalty.

triangle

The Challenge

The client has been observing its incapability to offer omnichannel shopping experience to its customers which impacted the traffic on the site and also sometimes exciting offers and deals being left unnoticed to the customers. As the client wanted to address this issue rapidly, they approached Bytes Technolab to know if the native application could solve this problem. They wanted a dynamic online fashion app UK for their brand that could offer ease of use, performance and quick information delivery to boost profits.

 

They wanted one of the best clothes shopping apps from us that could support their vision to be able to work alongside their website and offer excellent shopping experience to customers.

 

The challenge was to offer their customers both immersive retail and in-store experience through the online shopping application available on iOS, Android, and other devices to achieve the client’s business goal.

The Challenge
triangle

Our Solution

Our Solution

We at Bytes Technolab started working on the strategy as a step towards developing a dynamic and feature-rich application that provides the right view of the brand’s fashion services involving piles of fashion goods. We recommended implementing hybrid approach for the client’s UK online shopping app with their affordability in mind.

 

We preferred using the Ionic framework to build the cross-platform application.

 

As we built the application, it features the capability of native like feel and also web solution.This enables customers to use it from within a native application. And the backend operation runs on the embedded browser. Thanks to the web view object, the app is visible and actionable to users.

 

We also put in use a custom content management system; we have enabled the online fashion brand retailer to share and display different outstanding features including offers upcoming events, and also a store locator map.

 

Bytes Technolab used all necessary technologies to create a mobile app that offers great user experience for the retail eCommerce client and also consumers with the best online shopping app in UK. The web technologies we used for designing the mobile application are HTML, CSS, and JavaScript. The users can leverage this platform to shop for clothes and accessories anytime and from anywhere on any device with the flexibility and freedom of our online fashion app UK.

Key Outcomes

  • App store rating 4.2
  • 24% of the increase in conversion rate
  • Revenue up by 5%
  • Robust omnichannel experience for customers
  • Increased customer engagement enabled by social media marketing via a mobile
    app
  • Push notifications boost fashion sales
  • Fast payment through different gateways improves user checkout experience

Contact Us