How south africa-based restaurant and food finder app reinstated user trust

  • Sector :Food Industry
  • Technology :Android, iOS, Laravel, AWS, Google and Place API, MTN Pay, Express Pay, Apple Pay, Firebase, MySQL
  • Company Background :A Restaurant Finder Business In South Africa
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Project Overview

The client as a mediator between restaurants and customers wanted to reimagine its restaurant finder app for iOS with interactive and functional user design elements. When they approached Bytes Technolab, we were intended to finish the project quickly. After redesigning its UX/UI of the restaurant tracking app, we helped them upgrade its app and eased the process of sign up for registration while increasing its traffic.
Project Overview

Client Background

Client Background

The client operates a business in the food industry in South Africa. They have a good user base on their restaurant finder app for Android and also iOS. The mobile application app is a unification platform between restaurants and customers making restaurant search easy for customers on the go. The mobile application is meant for finding favorite delicacies, drinks, desserts and more from well-known restaurant chains across the country. An app to find restaurant near me also helps tag go-to-places of all-time favorite. A section for reviews in the app also best optimized for travel enthusiasts to access information on the move. The client has so far enjoyed an impressive eCommerce growth for the last two years.

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The Challenge

Now the competition is steep due to the several restaurant finder businesses are coming up. But, to be able to stay in the business, they wanted to bring in some new strategy. Until now, they had no issue with old and unattractive UX designs. They fear this could be a possible reason behind poor consumer service as a rapid shift in consumer behavior is likely day-by-day in this digital ecosystem. Besides, they wanted a map to provide the most trusted source of information to customers. To avoid business loss and customer trust, they approached Bytes Technolab.

The Challenge
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Our Solution

Our Solution

Our UX/UI designers decided to blend attractive content with its user interface on the restaurant tracking app to give it a fresh and new look while enhancing its functional features.

 

We tweaked the map features in the app so that it could allow users to search for restaurant venues, tags and also reviews. We designed three types of cells to enable information segregation and also incorporate custom swiping features to offer detailed venue information to users.

As is with the UX part, we ventured to redesign its view lists. Although the previous design included a review section, it missed the rating option for restaurants. We incorporated one into it with star icons.

 

The previous screen design could well adjust to smartphones of five or six years ago. But, with newer versions of devices, texts and other information appeared compressed, making it difficult to get information clearly. We worked on the cells, fonts, color, size, and different information buttons. Also, we made sign up/login or registration buttons clearly visible for users for fast and easy access with high-performing page loading capability.

 

While our team worked on the user design aspect of one of the best restaurant apps for deals, we ensured to avoid too much smaller fonts and little number of buttons. We added minimal necessary buttons on the interface and put in fancier design to attract users’ attention in an intuitive way.

 

And at the end of it, we avoided too much improper information hierarchy.

Key Outcomes

  • A good amount of traffic to restaurant tracking app
  • Better use of the map for location search
  • Smooth app performance without any glitch
  • Best reviews for app services as a destination to explore foods and restaurants
  • Minimal issues with fulfillment services
  • Exclusive discounts designed for members amount to business growth by 5%
  • With the menu find page on the front of the screen, service can be achieved instantly with one click only

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