Elevating a Biotech Brand's Digital Identity with WordPress and WooCommerce

The existing platform suffered from poor design, limited content control, and no structured way to manage its growing catalog of solutions. The site lacked SEO readiness, underperformed on mobile, and was not optimized for user experience. With research visibility and brand credibility at stake, the client needed a fast, reliable, and modern web solution that would not disrupt their ongoing web presence during the migration.

• A clunky layout, slow performance, and lack of catalog management led to poor customer experiences. A modern and trending website design was needed.
• The most critical requirement was seamless product data migration with no downtime, as per the client’s demand.
• The previous website version lacked SEO optimization, which limited their visibility online.

• After the consultation phase, our UI/UX team redesigned the UI to create a clean, modern look that aligned with the professionalism of a biotech leader.
• We then developed the new website using WordPress CMS, prioritizing performance, usability, and flexibility. The backend was flexible, allowing the client team to easily manage content, announcements, and research updates without technical support.
• We also implemented WooCommerce functionality to manage product and solution catalogs without enabling full eCommerce, thereby keeping the platform lightweight yet scalable.
• Data migration was executed with a zero-downtime strategy, ensuring that ongoing research communications and institutional access remained uninterrupted.

The redesigned site now offers a seamless experience for all users. The internal team can publish and manage content independently, with a modern backend designed for ease of use. The site loads faster, ranks better on search engines, and visually reflects the quality of their biotech work.

• 120% increase in user engagement due to a cleaner layout and intuitive navigation
• 100% uptime during full data migration and launch
• 65% faster page load times after performance optimization
• 85% boost in publishing efficiency thanks to user-friendly CMS workflows