AskNano
Digitized a Local Business Directory Connecting Users with Businesses
2
Native Apps
45%
Faster Performance
35%
More Engagement
2 Years
Extended Partnership
Finding trusted businesses and local services across Ghana becomes easier through AskNano. The mobile directory allows users to search nearby providers, connect with businesses, read reviews, and discover services through dedicated iOS and Android applications.
Country
Ghana
Duration
Ongoing Engagement
Industry
Local Business Directory
Services
Product Audit & Consultation UI/UX Redesign Native iOS Development Native Android Development Backend Modernization Software Testing & Support
Technologies
Swift Kotlin Laravel MySQL Firebase AWS Cloud
Problem Statement
Performance issues, outdated features, coding errors, and an aging interface had made the original apps difficult to use and maintain. AskNano needed both applications rebuilt to restore user confidence, improve engagement, and prevent further revenue loss.
Challenges
- Understanding poorly structured and error-prone iOS and Android code repositories.
- Replacing outdated packages that restricted operating system and feature upgrades.
- Resolving recurring crashes, slow responses, and inconsistent app behavior.
- Redesigning navigation without disrupting familiar user journeys.
- Improving business discovery through better search and filtering.
- Modernizing two native applications while maintaining platform consistency.
Solution
- Before introducing new capabilities, Bytes Technolab reviewed the existing Android and iOS repositories to identify faulty code, unsupported packages, performance bottlenecks, and architecture limitations. This audit helped separate reusable components from areas that required redevelopment.
- The interface was redesigned to make business discovery, profile navigation, and communication more intuitive. Updated layouts and interaction patterns strengthened the AskNano brand while creating a more consistent experience across both mobile platforms.
- Native iOS and Android components were refurbished and optimized to improve speed, stability, and responsiveness. Outdated dependencies were replaced, coding issues were resolved, and backend communication was strengthened using Laravel and AWS Cloud.
- Advanced search and filters enabled users to narrow results by business type and service requirements. Businesses could create and manage profiles, while customers could access company details, reviews, ratings, and relevant local information.
- Social and connection walls were introduced to help businesses promote updates and engage users. Instant messaging supported direct conversations between customers and listed providers, making the directory more useful beyond basic contact discovery.
- Software testing covered functionality, performance, device compatibility, and key user journeys across both applications. Bytes Technolab also continued to provide product consultation, sharing recommendations around engagement models and evolving market opportunities.
Result
AskNano moved from an unstable directory application to a faster and more engaging mobile platform supporting local business discovery across Ghana.
- Two modernized native applications delivered dedicated experiences for users on both iOS and Android.
- 45% faster app performance was supported by code refactoring, package upgrades, and backend optimization.
- 35% higher user engagement was driven by improved discovery, social features, messaging, reviews, and business profiles.
- A two-year extended partnership reflected the client’s confidence in the modernization strategy and ongoing consulting support.
Rebuilt outdated native iOS and Android apps into stable directory experiences.
Improved local business discovery through search, filters, reviews, and profiles.
It’s been a pleasure to have worked with Bytes Technolab. I am consistently impressed by their ability to execute tasks as requested. They are quick learners who tackle business challenges with effective software solutions. I really appreciate their timely responses and out-of-the-box recommendations.
Travis C
Head of Marketing, Ragnar