How Magento Powers Food & Grocery eCommerce Businesses Growth?

Let us start our discussion with a key fact:

After online fashion and electronics retail, food and grocery is the top category for eCommerce with a whopping $470.6 billion of sales expected from the US market only, Shopify reports.

But before COVID-19, the scenes were a bit different. Merely 3% of people were comfortable buying groceries from eCommerce websites and apps. The grocery retailers almost started to believe that eCommerce is not for them. However, since the pandemic, the majority of the people who were avoiding online grocery websites and apps are now loyal customers.

Today, online grocery or grocery eCommerce is the fastest-growing category in the eCommerce realm. People of all age categories are finding it the best way to order all the groceries from the comfort of their homes. It saves a huge time and effort for humans to go to the grocery store or supermarket.

Why Choose Magento 2 for Food & Grocery eCommerce Website Development?

1. A User-Friendly Online Grocery Store Development

Magento 2 is the most versatile eCommerce platform used by thousands of online retailers to build a website or app that is easy to use with custom and modern functionalities.

• Advanced Search Filtering

Everything starts from here, search functionality, using which customers can reach out to the products they are looking for.

Magento eCommerce development services will facilitate implementing and deploying robust search functionalities and filtering options.

Customers can easily perform the product search by category, brand, dietary restrictions, and even origin. It boosts user-friendliness in navigating the online grocery store.

This streamlines the shopping experience, saving time and frustration for busy shoppers while buying food & groceries online.

• High-Quality Product Listings

Online food & grocery eCommerce poses a challenge. Customers buying food & grocery items are unable to inspect the products physically. This is something they are used to doing while buying groceries from offline stores.

Magento-powered food & grocery stores will help retailers overcome this challenge by allowing them to showcase their products with high-resolution images.

Food & grocery retailers can also add clean descriptions along with nutritional information to clear all doubts whatsoever.

Augmented Reality (AR) integration or 360° product views will take the shopping journey to a whole new level by providing immersive experiences.

With custom Magento eCommerce website development, you can push the possibilities to gain a competitive edge over your competitors.

• Personalized Recommendations

Shopping online and offline are two different worlds when it comes to consumer behavior. In eCommerce, a customer’s mentality and behavior while visiting an online grocery website are separated.

Magento eCommerce platform helps you to make the most of this scenario by offering personalized shopping experiences.

AI-powered product recommendation engines can be integrated into Magento eCommerce websites that allow you to curate product suggestions based on every individual’s purchase history, browsing history, and popular pairings.

Magento’s personalized product recommendations not only enhance the shopping experience but also increase basket sizes.

2. Optimization of Product Management for Perishable Items

Our next key consideration is the efficient management of perishable food and grocery items. Let us see how Magento development services can help in achieving it.

• Smart Inventory Management

For any grocery business, online or offline, managing the inventory of perishable goods is extremely important. This minimizes stockouts and ensures product freshness.

It will help online grocery retailers to reduce wastage and make savings on overall expenditures.

Magento 2 functionalities involve real-time inventory tracking and stock updates that help food & grocery eCommerce stores maintain optimal inventory levels.

Custom settings like automatic low-stock alerts, product expiry dates, and offers based on nearby expiration dates are possible.

• Minimum Order Quantity (MOQ)

For the specific delivery zones and distances, the online food & grocery delivery service providers can set minimum order quantities (MOQ).

MOQ becomes necessary when delivering a single can of milk to a distant location. It becomes costlier for the business owners considering processing charges, fuel costs, etc.

That is where specifying minimum order quantity becomes profitable. You can encourage customers with a free delivery offer in such cases.

Magento makes it easy to implement MOQs, encouraging customers to meet a threshold for free delivery or other benefits.

• Weight & Measurement Configuration

Grocery items often come in various weights and measurements. feature in Magento allows you to accurately reflect the various weights and unit options available for a product.

Magento allows you to configure product listings to accurately reflect these variations.

Eliminates the possibility of customers accidentally ordering the wrong amount by providing clear weight or unit options.

It is the best way to avoid confusion while shopping from an online grocery app and avoid unnecessary returns due to incorrect orders.

3. Marketing & Sales Features Driving Growth

Magento equips you with the tools to drive sales and build customer loyalty:

• Targeted Promotions & Discounts

In the competitive world of online groceries, promotions and discounts play a significant role.

Magento allows you to create targeted promotions based on specific customer segments, purchase history, or product categories.

This personalized approach fosters customer engagement and increases sales.

• Loyalty Programs

Rewarding repeat customers is essential as it eventually helps in sustainable growth and loyalty among the target audience.

Magento facilitates the creation of loyalty programs, allowing you to offer points, discounts, or exclusive deals to your most valued customers.

This incentivizes repeat purchases and builds brand loyalty.

• Delivery Slot Management

Efficient delivery management is vital for online grocery stores.

Magento allows you to integrate with delivery service providers, enabling customers to choose preferred delivery slots during checkout.

This streamlines the delivery process and enhances customer satisfaction.

4. Magento 2 Extensions & Integrations: Limitless Possibilities

Magento’s open-source nature allows you to extend its functionalities through a vast library of extensions and integrations. Here are some particularly valuable options for food and grocery businesses:

• Age Verification Extensions

For age-restricted products like alcohol, you can integrate age verification extensions to ensure responsible sales.

• Recipe Integration Extensions

Entice customers with recipe inspiration. Integrate recipe extensions that suggest ingredients customers can add to their carts directly from the recipe page.

• Delivery Management Extensions

Streamline your delivery operations by integrating with specialized delivery management extensions. These extensions can optimize delivery routes, track deliveries in real time, and communicate updates to customers.

Popular Grocery Brands Using Magento eCommerce

The food and grocery eCommerce has seen a remarkable rise in online retailing and shopping. Any budding grocery retailer should gaze upon the brilliant success stories of grocery business expansion powered by Magento 2. The most prolific grocery brands that have achieved unprecedented expansion and growth are mentioned below:

• Aldi
• Tesco
• Asda
• Sainsbury
• Carrefour
• Coop
• Delhaize
• Kroger’s

Consumers love shopping from food & grocery eCommerce websites as they are user-friendly, not too technical, and offer multiple benefits like,

• Easy checkout
• Multiple payment options
• Faster deliveries with ETA
• Regular discounts and rewards

The list of benefits for consumers is way more than this though. Now, we shall see how Magento eCommerce development services will help food and grocery retailers make a name for themselves in modern times.

Summarizing Magento 2 Development Benefits

Magento 2 is a highly scalable eCommerce platform, unlike others. It can handle large order volumes simultaneously and supports thousands of products. For enterprise eCommerce or eCommerce businesses with large-scale complexities, the level of customization offered by Magento is way more flexible and feasible than Shopify development.

• Customer Experience: Build a user-friendly store with features like search filters, detailed product information, and personalized recommendations, leading to happier and more engaged customers.
• Product Management: Magento excels at managing perishable inventory, including real-time stock levels, expiry tracking, and weight/measurement handling for accurate ordering.
• Sales & Marketing: Drive sales with targeted promotions, loyalty programs, and delivery slot management. Magento also integrates with tools for recipe suggestions and age verification (if needed).
• Scalability & Growth: Magento is a powerful platform that scales with your business, allowing you to handle increasing traffic and product offerings.
• Multi-Store Support: Manage multiple online grocery stores (different regions, brands) with a single platform for efficient growth.
• Integration Friendly: Expand your grocery store’s functionality with easy connections to recipe apps, age verification, and delivery management tools.
• Security-focused: Magento safeguards your online grocery store with robust features to protect customer data and financial transactions.

Bottom Line: Choose Magento to Make Lives Easier for You & Your Customers

We are Adobe Silver Partners and a top Magento eCommerce development company that will help you build your dream online grocery store. Even if you have multiple physical stores, we will help you create an omnichannel ecosystem with trending BOPIS (Buy Online, Pick-up In-Store) functionality. This will allow your customers to pick up purchased items at their convenience from a nearby pickup store.

With Magento 2 development services, we have digitally transformed global eCommerce and retail brands and startups. Your grocery business could be next to taste the success it deserves!

Contact Magento developers now if you are looking for something similar! We also offer free consulting sessions, schedule your slot with experts today!