April 08, 2021 By Angelina Eillott Category: Digital Marketing

Digital Marketing refers to promoting goods and services with digital media. Such websites target selling goods or providing services primarily by the internet.

Millions of people worldwide are becoming dependent on digital platforms and must conduct their searches on them. Businesses are recognizing the prominence of these platforms and are using them to increase their visibility. 

Connecting with your customers in the right location is essential to your marketing efforts. 

Benefits of Digital Marketing

Assessment made easy

It is not difficult to evaluate the success or failure of a digital campaign. With traditional methods, it could take weeks or months to determine if an ad’s claims are correct or not, but with digital campaigns, you can spot fraud almost immediately.

Brand Building

Businesses can establish their reputation on their digital platforms. A robust website, high-quality writing, frequent blog posts, active use of social media are the supporting pillars of a business brand.

Segment and Sell

Targeting campaigns to specific customers through digital media isn’t just more practical. It allows for targeted marketing as well. Customization, one of the digital marketing strategies, is classifying customers into smaller customer segments. The greater the number of segments, the greater the sales opportunities and the lower the expenses are.

 

[Also Read : How Critical Is Digital Marketing For Every Business Amid COVID-19 Outbreak?]

 

Top 10 Digital Marketing Trends

1. Chatbots

Chatbots are an integral part of digital marketing nowadays. Chatbots combine the best of both worlds by allowing users to automate a large portion of your customer engagement process while maintaining excellent customer service and support.

Artificial Intelligence-powered chatbots are ubiquitous, and if you want to remain competitive, you need to understand how they function and integrate them into your strategy.
Chatbots are projected to save $8 billion in business costs by 2022.
Chatbots are one of the hottest trends in any digital marketing company because consumers enjoy engaging with them. Chatbots are available 24 hours a day, react quickly, remember your entire purchase history accurately, and never lose patience.

These virtual assistants provide excellent customer service by anticipating customers’ needs and automating routine activities, allowing you to concentrate on more critical tasks.

2. Video Promotion

The rising move to mobile devices has been one of the issues marketers have faced in recent years. Long-form sales pages and emails are rapidly becoming outdated due to their inability to be read on small mobile screens. On the flip side, digital marketing video promotional techniques display the same information in a format that works on any computer.

One of the best aspects of video marketing is the ease with which you can reformat your content. Let’s say you’ve made a video for your YouTube channel.

Video digital marketing strategies that are used widely:

  • Live video:
    Many companies use live video for interviews, product demonstrations, and behind-the-scenes glimpses of the brand. They show stuff like life in the workplace, how products are produced, company events, etc.
  • 1:1 Video
    Instead of making phone calls or sending letters, companies and advertisers use 1:1 video to create customized video messages. This is simpler than ever before, thanks to the declining cost of film equipment and the growing availability of high-quality smartphone cameras.
  • Image SEO
    Search engine optimization for images. Since YouTube and other videos appear in the SERPs, video optimization – such as using text overlays and closed captions in addition to your definition, title, and file names – is becoming increasingly relevant.

3. Influencers for Digital Marketing

Influencer marketing entails using an established influencer with a broad following and strong brand recognition in a specific niche. The goal is to promote your brand, endorse your product, or co-create content while increasing brand awareness and driving sales.

They are people with a large social following who are thought to be experts in their field. Many popular brands hire digital marketers in India in this segment too.

Influencer marketing works because social influencers have a high level of confidence with their followers, and their endorsements act as a form of social evidence to your brand’s future customers.

4. Visual Search – An Important Tool For Digital Marketing

Consumers can upload an image to perform a search and get more detailed results with visual search, which can take the user experience to a whole new level.

  • Pinterest Lens
    Pinterest has stepped on the visual bandwagon as well. They launched Lens, a visual search tool that allows users to picture an item and get further information.
    Pinterest Lens helps find out where to purchase it online, search for similar products, and view pinboards of related things by taking photos of them.
  • Google Lens
    Google Lens is a visual search engine created by Google that uses a camera app to identify objects and landmarks. When you take a picture of the following things, you can do the following
    1)Find related items and where to purchase them in the apparel and home goods categories.
    2)Scan a barcode to find information about a product, such as where to buy it.
    3)Read about the artist and read more about various paintings or artworks in a museum.
    4)Capture a plant or animal and know more about them.

5. Micro-moments

When people have a desire to learn something, do something, discover something, watch something, or purchase something, they automatically turn to the smartphone.
Micro-moments are high-intensity moments when people make immediate choices and decisions to buy the seen product.

Consumer standards are more potent than they have ever been. We’ve been taught to expect brands to offer precisely what we’re looking for when we’re looking, thanks to the powerful mini-computers we carry in our pockets.

The customer journey has been broken into hundreds of real-time, intent-driven micro-moments as our reliance on smartphones has evolved. Each one represents a significant opportunity for brands to influence our buying decisions and preferences.

Since micro-moments influence our tastes and purchases, brands that excel at meeting customers’ needs in each one – especially on mobile – would have a significant competitive advantage.
Various digital marketing services like Amazon Assistant offer brands the advantage of consumers’ micro-moments.

6. Social Media Stories

Since the stories on Instagram or Facebook are 24 hours long, they are more experimental and enjoyable. All you need is a creative eye and a smartphone to build and consume them on the fly. They don’t need a lot of production efforts, which makes them feel more practical and personal.

It’s made simpler by the fact that stories allow you to create content quickly. Brands have the opportunity to do a lot with their stories. They can – hold a Q&A session, host a takeover, give their followers a behind-the-scenes look, or build videos to show people how to use your product.

Social media stories can be used to authentically expose glimpses into your company culture, to highlight important events in your day. They also help diversify promotion by using a brand voice other than that used in conventional branding.

7. A/B Split Checking in SEO

The first step in marketing is to build a website or an email marketing campaign. You’ll want to know whether your website improves or hinders sales once you’ve built one.

A/B testing allows you to determine which words, phrases, photographs, videos, testimonials, and other elements are most effective. Even minor changes can influence conversion rates.

Champions, challengers, and variations include the statistics or data you obtain from A/B research. Each version of a digital marketing asset gives you details about the people who visit the website.

The champion is a marketing asset — whether it’s a web page, newsletter, Facebook ad, or anything else — that would perform well or has done so previously. You put it to the test against a challenger, a version of the champion with one exception.

You’ll either have a new champion or discover that the first variation worked better after your A/B test. Then you make a new variation to compare to your champion.

8. Geo-fencing

Geofencing uses a combination of technologies, such as GPS and radio frequency identifiers, to establish a virtual boundary around a business site.

For smartphone apps, geofencing opens up a world of possibilities. Some instances that use it: – interactive shopping lists (and milk reminders) to home surveillance devices,
garage door openers, automatic coffee pots,
limited-time deals for your favorite restaurant, or
a recommendation for a new restaurant you haven’t tried yet.

Push alerts and smartphone ads that can be linked to a company location are the priority for advertisers. Without question, hyper-targeted, location-based marketing would be the next big thing in digital marketing.

9. Blockchain Technology

Blockchain’s implications are much broader than just the financial world; this technology is already making waves in the world of digital marketing. Blockchain removes the need for a digital marketing intermediary, fosters faith through transparency, encourages public accountability, and provides branding benefits.

10. Smart Bidding on Google Ads

Paid ads will become a more loyal force in 2021, as heavy competition on social media steadily suffocates organic reach. Advertisers can give Google’s AI system control of their pay-per-click (PPC) campaigns, and it will optimize their budget to maximize their ROI.

This approach works for a variety of PPC objectives:

  • Target CPA – Produce new leads and customers for a fixed maximum cost per acquisition.
  • Set your sights on having the best return on your advertisement investment by focusing on ROAS.
  • Maximize Conversions – Whether your target is to increase email subscribers, downloads, or product sales, increase your advertisement conversion rates.

Final Words

Being well aware of new trends facilitates the benefits of digital marketing. You can entertain the millions of people that visit your website at the same time. Your website can handle multiple transactions, allowing you to increase the number of conversions for your business. It’s a great opportunity to expand your business.

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