UI/UX design, Development, Deployment, QA & Software Testing, Maintenance & Support
Laravel, PHP, MySQL, Python, BigData, Sphinx Search
About the Client
The French-based client has been renowned for offering tailored online marketing consulting services to their clients since 2005, with a focus on expertise in advertising on platforms like Google, Facebook, Instagram, and TikTok. However, they were in search of an effective solution to a critical challenge: fetching data from these platforms and presenting it in a unified manner.
Project Objectives
The primary goal of this project was to create a platform that provides comprehensive ad campaign and social media advertising reports consolidated in a unified manner. Additionally, these reports needed to feature smart filtering options, enabling users to sort results by criteria such as age, location, ad types, gender, and revenue generated.
The Challenge
The most significant challenge for the developer was to integrate multiple platforms, including Google ads, Facebook ads, Instagram ads, etc. to consolidate data within a single platform. Additionally, gathering data from the client’s end-users presented another obstacle for the developer.
The Solution
Following an intensive brainstorming session, the team opted for the Laravel platform as the foundation for this task. Simultaneously, UI/UX designers diligently crafted Figmas and wireframes. Subsequently, the team seamlessly integrated Big Data to effectively manage the substantial data volume. Multiple rounds of testing were conducted to ensure the accuracy of the generated data.
Highlights
- Smart filters to sort out data according to age, location, gender, ad type etc.
- BigData incorporation to merge 3.3 billion data.
- Merging YouTube Ads, Google Ads, etc. to fetch data and import it in a single CSV file.
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Results
The project achieved significant success, with the client expressing their gratitude for the quality of service provided. Furthermore, the client was notably impressed because they can now conveniently access data from all their campaigns within a single document. Additionally, they can effectively monitor all campaigns and their associated data conducted by their clients.
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