Centralized 3.3 Billion Advertising Data Points into One Reporting Platform

Advertising data was scattered across multiple platforms, making reporting slow and difficult to compare. The client needed one system that could consolidate campaign information, apply detailed filters, and generate accurate reports for its customers.

• Integrating advertising data from several platforms with different structures and APIs.
• Processing and organizing approximately 3.3 billion data points.
• Combining campaign information without creating inconsistencies or duplicate records.
• Allowing users to filter results by age, gender, location, ad type, and revenue.
• Collecting relevant campaign data from the client’s customer accounts.
• Validating large reports before presenting or exporting them.

• The platform was developed on Laravel to provide a structured foundation for campaign data collection, reporting, and future enhancements. UI/UX wireframes and prototypes were prepared alongside development to simplify how users explored large volumes of advertising information.
• Data integrations brought campaign information from Google Ads, Facebook, Instagram, YouTube, and other supported channels into a centralized environment. Python-supported processing and Big Data capabilities helped manage nearly 3.3 billion records without making the reporting experience difficult to use.
• Smart filters allowed users to narrow results by demographic, geographic, campaign, and revenue-related criteria. Sphinx Search supported faster retrieval across large datasets, helping users reach relevant campaign information without reviewing complete reports manually.
• The system also combined data from selected advertising channels into exportable CSV files. This gave the client a practical way to share consolidated campaign reports with customers and use the information for further analysis.
• Multiple testing cycles focused on data accuracy, filter behavior, search results, integrations, and report exports before the platform was deployed. Ongoing maintenance and support helped keep the solution aligned with changing campaign and reporting requirements.

Snow Globe gained one connected reporting environment for monitoring campaigns and presenting advertising performance across multiple digital channels. 

• 3.3 billion data points managed gave the platform the capacity to process large volumes of historical and ongoing campaign information.
• Five or more advertising channels connected brought Google, Facebook, Instagram, TikTok, YouTube, and related campaign data into one system.
• 60% faster campaign reporting reduced the effort required to collect, filter, and prepare information from separate platforms.
• One unified data view enabled the consulting team to monitor customer campaigns and export consolidated reports from a centralized platform.