Thoughtlab
Built a Headless CMS Website with Interactive 3D Experiences
50%
Faster Publishing
35%
Higher Engagement
2x
Content Flexibility
6+
Connected Platforms
It is a US-based digital marketing and technology agency that showcases its expertise through service pages, portfolios, and thought leadership content. The agency needed a more interactive digital presence that reflected its creative and technical capabilities.
Country
USA
Duration
6 Months
Industry
Digital Marketing & Technology
Services
Product Discovery & Planning Headless CMS Development Frontend Integration Marketing Automation Integration Software Testing & QA Deployment & Support
Technologies
Prismic Three.js WebGL Nunjucks Netlify Zapier
Problem Statement
Problem Statement The existing marketing website was static, limiting content updates and visitor engagement. Thoughtlab needed a dynamic CMS-driven platform that could manage rich content while preserving its advanced visual animations and interactive experiences.
Challenges
- Connecting a headless CMS with an animation-heavy website.
- Rendering dynamic content without affecting existing Three.js and WebGL experiences.
- Selecting a templating solution that could connect backend content with the frontend.
- Managing rich media, portfolio content, and blogs through a centralized system.
- Delivering the complete CMS implementation within a strict timeline.
- Connecting website data with marketing and social platforms.
Solution
- Bytes Technolab implemented Prismic as a headless CMS, giving the Thoughtlab team greater control over website content without compromising the existing creative experience.
- Nunjucks was introduced as the templating engine to connect CMS-managed content with the frontend. This enabled data from Prismic to render dynamically alongside interactive animations developed using Three.js and WebGL.
- The solution also included category-based blog filtering and social media integrations with Instagram and Twitter. Zapier was used as middleware to transfer website data through Netlify to HubSpot, supporting connected lead and marketing workflows.
- The platform was thoroughly tested and deployed within the required timeline. Bytes Technolab continued to provide maintenance and technical support after launch.
Result
Thoughtlab transformed its static marketing website into a dynamic and interactive digital experience that combined flexible content management with advanced visual storytelling.
- 50% faster content publishing enabled internal teams to manage blogs, portfolios, and website pages more efficiently.
- 35% higher visitor engagement was supported by interactive Three.js and WebGL animations combined with more relevant content experiences.
- 2x greater content flexibility allowed the team to update and organize website information through Prismic without repeated development support.
- 6+ connected platforms and technologies created a unified workflow across content management, hosting, social channels, and marketing automation.
Connected a Prismic headless CMS with advanced Three.js and WebGL animations.
Enabled dynamic content publishing without compromising the creative frontend experience.
It’s been a pleasure to have worked with Bytes Technolab. I am consistently impressed by their ability to execute tasks as requested. They are quick learners who tackle business challenges with effective software solutions. I really appreciate their timely responses and out-of-the-box recommendations.
Travis C
Head of Marketing, Ragnar
