Varex
WordPress Product Catalog for Advanced X-ray Imaging Solutions
50%
Faster Discovery
2x
Search Relevance
100%
CMS Control
4+
Product Categories
From medical imaging and industrial inspection to border security, Varex develops X-ray tubes, detectors, high-voltage connectors, and image processing solutions for specialized applications. Its website serves as an important resource for B2B customers exploring highly technical products.
Country
USA
Duration
3 Months
Industry
Medical Imaging Technology
Services
Discovery & Content Architecture UI/UX Design WordPress Redevelopment Advanced Search Integration Accessibility Testing Deployment & Support
Technologies
WordPress PHP MySQL Swiftype JavaScript WP Engine
Problem Statement
A broad and complex product portfolio required more than a conventional corporate website. Varex needed a structured digital catalog that simplified product exploration, supported accurate search, and allowed internal teams to manage technical content efficiently.
Challenges
- Rebuilding the website while organizing extensive technical product information.
- Presenting specialized X-ray solutions in a clear and accessible structure.
- Replacing the limited default WordPress search with a more capable engine.
- Customizing search behavior around products, pages, and industry terminology.
- Maintaining ADA compatibility across content and navigation experiences.
- Giving internal teams greater control over product and solution updates.
Solution
- To make Varex’s technical portfolio easier to explore, Bytes Technolab redeveloped the website on WordPress with a structured, catalog-style content architecture. Products and solutions were organized into clear categories, helping B2B visitors access relevant information without navigating through disconnected pages.
- A modern UI/UX improved the presentation of detailed product content while maintaining a professional experience suitable for medical, industrial, and security audiences. The responsive interface also provided consistent access across desktop and mobile devices.
- Swiftype Search replaced the standard WordPress search functionality. The integration was customized around Varex’s content and terminology, allowing users to find specific products, posts, and pages through more complex search queries.
- Accessibility considerations were incorporated throughout development to support ADA compatibility. The platform was tested before deployment and hosted on WP Engine, with continued maintenance and technical support provided after launch.
Result
The finished platform gave Varex a more effective digital environment for presenting complex X-ray imaging products to customers across multiple industries.
- 50% faster product discovery helped visitors reach relevant product and solution information with fewer steps.
- 2x greater search relevance was supported by customized Swiftype results for technical queries.
- 100% centralized CMS control enabled internal teams to manage products, pages, and content through WordPress.
- Four or more core product categories were presented through a clearer and more organized catalog experience.
Built a structured WordPress catalog for complex X-ray imaging solutions.
Customized Swiftype Search for accurate technical product discovery.
It’s been a pleasure to have worked with Bytes Technolab. I am consistently impressed by their ability to execute tasks as requested. They are quick learners who tackle business challenges with effective software solutions. I really appreciate their timely responses and out-of-the-box recommendations.
Travis C
Head of Marketing, Ragnar
