Graphic/Brand Designer
- Position - 01
- Job Location - Ahmedabad
- Qualification - Graduate
- Working Hours - Full Time
- Years of Exp - 2 to 5 Years
About us
As our Graphic/Brand Designer, you will own the visual expression of brands from brief to broadcast. You will work shoulder-to-shoulder with strategists, copywriters, motion designers, and AI artists to ship work across brand systems, marketing campaigns, advertising, collateral, and video production. You will be trusted — from day one — to hold the pen.
Roles & responsibilities
- Think from a brand perspective first, execution second — every asset must strengthen the brand, not just the campaign.
- Extend and evolve brand identity systems: logo behaviour, typography, colour, iconography, illustration, motion principles.
- Document and communicate brand guidelines so other designers, marketers, and partners can apply them consistently.
- Audit existing brand touchpoints and recommend improvements.
- Design marketing collateral end-to-end: brochures, one-pagers, case studies, whitepapers, pitch decks, sales enablement assets, event collateral, booth design, merchandise, and print production.
- Own file preparation for print — bleed, colour profiles (CMYK/RGB), resolution, export specs.
- Collaborate with the marketing team to turn strategy documents into on-brand visual deliverables.
- Concept and execute ad campaigns across digital (Meta, Google, LinkedIn, YouTube, programmatic), print, and OOH.
- Design performance creative: statics, carousels, display banners, HTML5 ads, and A/B test variants at scale.
- Build campaign systems — hero visuals, supporting assets, motion cutdowns, social adaptations — from a single master concept.
- Partner with performance marketers to iterate based on creative data.
- Use AI tools as a daily, first-class part of the workflow — MidJourney, Adobe Firefly, Runway, Sora/Veo, ChatGPT, Figma AI, and whatever ships next.
- Generate, extend, and retouch imagery using AI; direct AI outputs with the same rigour as a photo shoot.
- Know when NOT to use AI — have a clear point of view on where it helps and where it hurts craft.
Skills required
- 2+ years of full-time professional experience as a Graphic Designer, Brand Designer, or Visual Designer — in an agency, in-house brand team, or product studio.
- A strong, well-organised portfolio that demonstrates brand work, campaigns, and production range (see the portfolio note below).
- Bachelor's degree in Design, Visual Communication, Fine Arts, or a related field — OR equivalent demonstrable experience.
- Expert proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro.
- Strong working knowledge of Figma for collaborative design.
- Demonstrable, active use of AI design tools (MidJourney, Firefly, Runway, Sora/Veo, ChatGPT, Figma AI, or equivalent).
- Proven experience designing marketing collateral, advertising creative, and video/motion work.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.