About Project
ACG is a multinational consumer products company that includes brands like NEBO (flashlights and other lighting solutions), TRUE (pocket knives, pocket tools, and everyday carry gadgets), iPROTEC (lights, lasers, and optics), Skeeterhawk (all-natural pest defense products), THAW (personal heating products), and HALO (power banks). The client wanted to completely overhaul the existing website to facilitate their users with a modern look and features.
What We Did
We understood the existing website and its limitations to effectively address them in the new solution. Choosing Magento 2 was based on our need for a single-admin multi-site eCommerce solution. To accommodate various third-party integrations and brand-focused stores, we added an auto-scaling commerce cloud for smooth operations and better traffic handling.
Distinctive branding was implemented for each store on subdomains. Also, an centralized admin panel was integrated to manage all eCommerce aspects – content, products, orders, and delivery. We customized Magento’s backend extensively to optimize inventory and order routing with ERP & CRM systems. Additionally, we improved currency and language management for each store, maintaining a unified admin structure
Noteworthy Features
- Integration of multi-website for each brand.
- Integration of multi-language support for each brand store.
- Salesforce integration for orders, invoices, and customer management.
- Warehouse management along with Avalara tax and Facebook Pixel.
- Yotpo review system with loyalty functionalities.
- Microsoft GP ERP system integration with Magento Admin for inventory management.
- Recurring payments functionality for specific products.
Highlights
This new solution enabled the ACG brand to surpass its business revenue milestone by 20% and expand its market reach by 10% within the first month. Additionally, the implementation of a new, modern UI/UX contributed to substantial growth in the overall brand value.
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