Built a Headless CMS Website with Interactive 3D Experiences

The existing marketing website was static, limiting content updates and visitor engagement. Thoughtlab needed a dynamic CMS-driven platform that could manage rich content while preserving its advanced visual animations and interactive experiences.

• Connecting a headless CMS with an animation-heavy website.
• Rendering dynamic content without affecting existing Three.js and WebGL experiences.
• Selecting a templating solution that could connect backend content with the frontend.
• Managing rich media, portfolio content, and blogs through a centralized system.
• Delivering the complete CMS implementation within a strict timeline.
• Connecting website data with marketing and social platforms.

• Bytes Technolab implemented Prismic as a headless CMS, giving the Thoughtlab team greater control over website content without compromising the existing creative experience.
• Nunjucks was introduced as the templating engine to connect CMS-managed content with the frontend. This enabled data from Prismic to render dynamically alongside interactive animations developed using Three.js and WebGL.
• The solution also included category-based blog filtering and social media integrations with Instagram and Twitter. Zapier was used as middleware to transfer website data through Netlify to HubSpot, supporting connected lead and marketing workflows.
• The platform was thoroughly tested and deployed within the required timeline. Bytes Technolab continued to provide maintenance and technical support after launch.

Thoughtlab transformed its static marketing website into a dynamic and interactive digital experience that combined flexible content management with advanced visual storytelling. 

• 50% faster content publishing enabled internal teams to manage blogs, portfolios, and website pages more efficiently.
• 35% higher visitor engagement was supported by interactive Three.js and WebGL animations combined with more relevant content experiences.
• 2x greater content flexibility allowed the team to update and organize website information through Prismic without repeated development support.
• 6+ connected platforms and technologies created a unified workflow across content management, hosting, social channels, and marketing automation.