UI/UX development

The growing importance of UX Design in the Tech World

Jul 26, 2021

Angelina Eillott

By Angelina Eillott

The growing importance of UX Design in the Tech World

The website development process appears easy, every website’s success is the product of complicated procedures, brainstorming, cooperation, and constant communication between project stakeholders, website designers, and development team members. The number one objective for any company trying to create a website is to satisfy consumer needs as effectively as possible. In order to deliver the greatest user experience in terms of both UI and UX, website designers must first understand the company objectives and consumer demands.

You’ll need to develop an aesthetically attractive, informative, and easy-to-navigate website to produce an amazing website that best meets your business’s demands. If one or more of these elements are absent from your website, your prospects of attracting customers and increasing conversion rates are severely limited. This is why it’s critical to think about user experience, or UX, when designing a website to display your products and services

What is UX Development?

User Experience (UX) Development is the process of enhancing the entire experience of users while interacting with an application or website in order to reach the goal of providing the highest level of customer satisfaction. It keeps clients in mind while laying the foundation for every application. It primarily focuses on wireframing an application and correctly organising all of its components and parts to produce the user flow.

What is UI Development?

The User Interface (UI), on the other hand, is the process of enhancing the online or mobile application’s appearance and interaction. It emphasises on the app’s appearance and how it interacts with users. The User Interface of an application is every screen, page, button, and other visual element you see when using it.

User Experience’s Importance

We live in a time where every website owner places a high value on the user experience. The success of any custom-built website or mobile application is certainly determined by the user experience, which is one of the greatest and most essential factors.

Any website you consider having a poor design or navigation that provides a below-average user experience will immediately seem underperforming, and this will have an impact on the business and brand image.

What is the meaning of User Experience (UX)?

The User Experience encompasses all parts of the consumer experience, including what they see, hear, think, and feel about their website or mobile app trip while using it (UX). Usability, usefulness, credibility, attractiveness, accessibility, and worth are only a few of the variables.

When it comes to bespoke website design, the UX best practises are focused on two things:

Making the website user-friendly (User friendly)

Consistency while keeping it simple and appealing (in fonts, shapes, colours, layouts, etc.)

Why is User Experience (UX) Important in Website Development?

Improved User Experience Increases Web Traffic

According to statistics, after improving the UX of a website, it receives a 67 percent boost in visits. Prior to the development process, wireframes/prototypes have shown to be beneficial. It provides detailed information to the client regarding what will be manufactured and how the product will function.

Optimized user experience is the most effective way to boost website traffic. It makes an immediate impact on new website visitors and encourages them to return.

By using intelligent design execution and navigation that pleases the eyes and improves the entire website experience, UI/UX designers may encourage website users to explore around. When visitors travel through several web pages, they learn more about the company as well as the website or web app. They will undoubtedly tell others in their network about the usefulness and experience.

Improve Control With User-Friendly User Interface (UI)

Consider yourself looking for a product or service on a website. What if after 1-2 minutes, you still couldn’t locate what you were looking for? Isn’t it true that you’ll quickly abandon the website and seek for another? You’re not alone, to be sure. Because everyone does that, the bounce rate rises. This is why a well-designed user interface (UI) is essential.

Another crucial feature is the website’s UI’s responsiveness, as the world has literally moved to devices like smartphones and tablets. A website may now be viewed from any digital device and at any time. This necessitates that the website’s user interface be fully responsive and interoperable with all devices and platforms. The most important necessity is responsive website development.

Websites with better UX are more SEO friendly.

Every website owner wishes for their sites to appear in the Google search engine’s top index (top 10 results). The days of keyword stuffing to increase search engine rankings are long gone. Recent Google algorithms, such as RankBrain, Hummingbird, Fred, Panda, and others, have placed a strong focus on usability, accessibility, navigation, and other features of UI/UX design, as well as originality and relatability of content.

There is now a clear link between SEO and UI/UX design that works together to make the website more SEO friendly and increase the chances of improving the SERP. Good UX results improve several areas of a website, such as its speed, structure, and navigation, as well as its overall ranking. This will assist organisations in gaining more visitors, which will result in more leads, which will result in more income creation.

Increases Customer Engagement

The optimal user experience occurs when a user is well-versed in how to browse the website to meet his or her needs. Visitors to this website will have little trouble finding their way to their destinations. An excellent user experience design may structure a website in such a manner that a visitor is compelled to explore it further.

It is recommended that search inquiries be answered with straightforward and relevant information about the items or services. If you don’t have any relevant material on your website that speaks to these keywords, don’t try to hit them all the time.

Comprehensive testing may help you improve the usability of your website.

Give visitors quick confirmation that they are in the proper location by providing useful and exact information. Providing alternatives to users when they are completing any action assists them in making decisions about what action they should take.

Designing and implementing architecture is also critical. Information architecture is concerned with how the human brain sees and uses information in order to arrange data and content efficiently. And only a UX designer can accomplish this flawlessly.

Achieve a Competitive Advantage

Many websites and companies fail due to insufficient information, design flaws, and poor navigation. As a result, the website or landing page is subpar. It’s critical to keep the website attractive and simple to use at all times.

Airbnb, an online marketplace website platform for housing, particularly homestays for holiday rentals, and tourist activities, is an excellent example. Their success philosophy has been to focus only on client pleasure through their internet offerings.

In the long term, hiring the proper UX designers will save you money. After the development is complete and the website is set to go live, no one wants to change the themes and designs. The Most Important Aspects of UI/UX Design

The following are some of the most important aspects of UX Design:

Architecture of Information

Interaction Design



Visual Design

Information Architecture

The purpose of information architecture, often known as IA, is to meet business plans by creating the information structure of an application or a website. The IA’s primary goal is to make navigating as simple as possible for its users, regardless of whatever browser they are using. It’s all about utilising as many permutations and combinations as possible in order to create the finest and most comprehensive navigation menu possible.

Interaction Design

The goal of interaction design is to create a conceptual design that allows people to engage with a product or application. Aesthetics, colour, typeface, icons, pictures, motion, music, space, graphics, and other factors all play a role in this interaction.


Usability can also be referred to as user-friendliness. Along with determining if users get the information they want when using the app or visiting the site for the first time, and whether the app/website is easy to navigate, usability also considers how to manage problems.


Wireframing is the process of generating a sample of an application in order to evaluate its functionality, appearance, and usability before it is released. It’s a low-cost approach to check functionality and see if the software fulfils its goal.

Visual Design

The visual design of an app or a website is akin to defining a company’s brand. The visual design is the most essential component of the UI design since it may influence users’ behaviour. Visual design include not just choosing the finest pictures, colours, icons, and typefaces, but also determining how the application’s look influences user engagement.

Now that you’re familiar with the UI/UX components, we’ll walk you through how the entire process works.

As you may know, the main components for creating and organising the program’s front end, UI and UX Development, increase not only the intractability but also the presentation and usability of the application. When it comes to implementing the app’s interesting features, though, AngularJS and ReactJS are the way to go. ReactJS and Angular JS, along with the Node.js runtime and MongoDB’s superiority, provide a robust and stable framework that aids in the connection of the user interface to the server.

How to Make a Website Designed for User Experience

Are you attempting to find out how to make a website that is as user-friendly as possible? Fortunately, implementing a user-friendly site design isn’t difficult; it only needs a little more forethought. The first thing you should do is modify the way you think about web design. Recognize that it’s not all about appearances, and that there’s some science behind what creates a successful website. This is why adopting certain visual hierarchy concepts is critical for improving user experience.

An excellent website is one that is simple to explore and read. Consider the following design suggestions to help you improve your site and make it more user-friendly:

Have some form of organisation

Make a list of the products and services you offer and keep to it. You want to write blog posts that are both educational and relevant to your business. You’ll confuse or upset your regular consumer if you venture too far off the usual road with unrelated information.

Be mobile-friendly.

We all lead busy lives, so it’s only natural that more people are using mobile devices to visit websites. Your chances of success will be harmed if you do not have a mobile-friendly website. If you haven’t already done so, discover a means to include responsive web design into your existing site as quickly as feasible.

A/B testing should be done.

Do you have a well-designed website that caters to the demands of the ordinary user? If that’s the case, it’s time to put your page to the test. Allow visitors to view several versions of your website. Conduct a survey once they’ve become used to browsing the links and reading the information. Find out what they liked and didn’t like, and then make the necessary changes to your website.

Why is UI/UX Design Important for Business Development?

Because UI and UX Development focuses primarily on customer happiness and enjoyment, it is critical to a company’s success. In order to create a business’s brand value and reputation, it is critical to focus on the users’ happiness. Given the competitive nature of the IT industry, the necessity for UI UX design services to capture customers’ attention and generate money from the company’s goods is critical.

It is your and your UI UX Developers’ job to direct people to their intended destination in the most effective way possible while they are surfing your websites or using your applications. As a result, UI and UX design have become an important element of today’s web development.

Why Hire UI/UX Designers from Bytes Technolab?

Bytes Technolab has been a leading web design and development business, offering high-quality goods all around the world. Our UI/UX designers have years of expertise designing beautiful and user-friendly online interfaces, as well as unrivalled abilities in objective design, to provide organisations and their target audiences with an exceptional digital experience.

Bytes Technolab provides total transparency, consistent policies, client-centric work processes, and unmatched customer service. The teams are communicative, collaborative, and have decades of combined expertise in understanding a wide range of company issues and recommending best practises and solutions. This provides a competitive advantage to our clients.

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